Variant: Dulce De Leche
Tower 28 Beauty
See Reviews of These Products
LipSoftie Hydrating Tinted Lip Treatment Balm"I absolutely love this one."$16.00
Mini Lil Softies 2.0 Set"I absolutely love the Lip Softies."-
Lip Softy"Another tinted lip balm that has happened to me with is the Tower 28 Lip Softy. I know so many people love that, but that one like burns and hurts my lips. This is nowhere near that."$24.00Browse More
Variant: Dulce De Leche
- “I actually really like this product. I like it more than I thought I would”8:49–8:56
- “This one is in do delich M smells really yummy. It smells so good and the color is beautiful”8:54–9:02
- “It is one of the few lip balms that actually don't turn white on my lips which I love, so this is definitely a go-to for me”
- “I love the applicator as well. It's kind of like those plastic applicators like a Comics balm and it just glides really nicely on the lips. It does get a little messy but it's no big deal”9:12–9:17
- Source: Ranking viral lip products brutally honest - Sep 22, 2024
- “If you can get over the fact that the applicator is not that precise”0:16–0:19
- “I really enjoy this formula though”0:19–0:21
- “It's what I'm wearing right now”0:21–0:23
- “The shade is gorgeous”0:22–0:25
- “It's super lightweight, but very shiny”0:23–0:27
- Source: Purchase or pass on viral lip balms - Mar 20, 2026
- “I lean more towards recommending something like the Cocokind. I just think that the Cocokind formula is better”13:30–13:35
- “I really love the ube vanilla. Like this is if there was one I would recommend, it would definitely be this one because the scent is gorgeous”42:20–42:24
- “One of the best lip scents, I think”42:44–42:49
- “There's just so much pigment in these. You're not going to be able to get that kind of sheer effect really evenly applied with an applicator that's like a straight circle dome. Like this is not meant for my lips”42:50–43:00
- “I don't think it's a bad product. I actually think that the formula is nice. It doesn't cost you an arm and a leg, but it's definitely not a top pick”43:23–43:27
- Source: Lip balm ranking: top 7 picks from 30+ viral products - May 9, 2026
Variant: Tiramisu
- “Tiramisu, which is the shade I have on right now”13:06–13:08
- Source: Sephora palettes and gift sets haul 2025 - Sep 25, 2025
- “I absolutely love the Lip Softies”12:51–12:51
- “The scent, the formula”12:54–12:57
- “Props to you for like making sure the tubes feel full”12:57–12:59
- “These feel nicely full”13:04–13:05
- “They all smell really good”13:33–13:35
- “I just love the texture and feel”13:37–13:37
- “They're soft, they're shiny, they're just fun”13:39–13:39
- “I really enjoyed the Lip Softies I had last year”14:10–14:12
- Source: Sephora palettes and gift sets haul 2025 - Sep 25, 2025
- “Another tinted lip balm that has happened to me with is the Tower 28 Lip Softy. I know so many people love that, but that one like burns and hurts my lips. This is nowhere near that”46:08–46:19
- Source: I Tried 20 New Viral Beauty Products... Don't Waste Your Money - Jul 26, 2026
Brand note
Tower 28 Beauty is a sensitive-skin-friendly brand that leans into soothing, minimalist formulas — their hypochlorous acid SOS spray is the thing creators consistently repurchase for calming redness, acne, and eczema, though several note it's overpriced for what's essentially a three-ingredient product. On the makeup side, the Swipe All-Over Hydrating Serum Concealer gets strong marks for being hydrating, thin, and natural-looking on dry under-eyes, with a shade range that suits neutral and fair tones well.
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