Tower 28 Beauty

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BeachPlease Lip + Cheek Dewy Cream Blush"Look, the depth, the richness. It's really actually richly moisturizing and creamy."$20.00

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BeachPlease Lip + Cheek Dewy Cream Blush

4.5Variant: Power Hour

“Look, the depth, the richness. It's really actually richly moisturizing and creamy”7:20–7:26
“A toasty kind of bronzy blush. Looks so good on both lips and cheeks. Really does the monochromatic thing well”7:28–7:35
“This just like seems like it was meant to be a lip texture as well as a cheek texture”7:43–7:50
Source: Toasty blush round-up: all my faves - Jun 18, 2026

Emily Noel980K subscribers

4.5Variant: Power Hour

“This was my first taste of Tower 28 a few years ago”2:41–2:45
“A buildable blush that's meant to be another dewy cream but to me it's more of a satin matte once you blend it in”2:45–2:50
“It's not as glowy as Road, nowhere near as glassy as some of the truly dewy selections ahead”2:51–2:56
“Again, it's not a flat matte though”2:56–3:00
“There is a touch of healthy glow to it but being closer to matte than super dewy means it does last well”2:57–3:02
“A classic sun-kissed terracotta tone that's a little closer to Toasted Teddy than Nudestix Sunkissed”3:04–3:08
“One of my favorite facts about Power Hour is that Gracie Abrams loves this shade and I swear she was wearing it at the show I went to in Australia last year”3:14–3:17
Source: Best Terracotta Blushes for a Sunkissed Glow - May 6, 2026

Matilda on Video340K subscribers

4.5

“Like a glowy serum that like it'll make you look like you're glowing from within”0:44–0:50
Source: My favorite makeup tips and products of 2025 - Jan 27, 2025

Kayla Ryan751K subscribers

4.5Variant: Magic Hour

“A warm medium peach I'd reach for. Not too pale or sickly sweet, there's a little bit of earthy oomph to the color”4:04–4:12
“This multitasking cream looks fresh on the skin, but isn't sticky or glossy once you work it in”4:12–4:19
Source: Sephora sale picks for a fresh spring makeup bag - Apr 14, 2026

Matilda on Video340K subscribers

mentionsVariant: Office Hours

“This is the Tower 28. This is Office Hours blush”5:32–5:38
Source: Travel Makeup and Glam: What I Packed - Jul 21, 2026

Genelle415K subscribers

2.5Variant: Magic Hour

“When blending with fingers it has the most emollient and buttery blendability making it best apply with fingers”19:40–19:42
“With a synthetic brush it blends out pretty evenly but just takes more time to work into the skin”19:45–19:50
“The level of oiliness is five out of five”19:52–19:54
“After 3 hours the color has faded a lot and there's hardly any left especially on the front of the cheek”19:57–19:59
“It has pretty high pigmentation so it is best to start with a small amount and build up the layers to your preference”20:10–20:15
“If you're looking for a creamy and highly pigmented blush that keeps a healthy bright glow, this will be the blush for you”20:25–20:27
Source: Best cream blushes: reviewing 20 overhyped blushes - Sep 14, 2024

Haley Kim1.4M subscribers

Brand note

Tower 28 Beauty is a sensitive-skin-friendly brand that leans into soothing, minimalist formulas — their hypochlorous acid SOS spray is the thing creators consistently repurchase for calming redness, acne, and eczema, though several note it's overpriced for what's essentially a three-ingredient product. On the makeup side, the Swipe All-Over Hydrating Serum Concealer gets strong marks for being hydrating, thin, and natural-looking on dry under-eyes, with a shade range that suits neutral and fair tones well.

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