2025 Best of Beauty Awards in Japan! @cosme *mid-year* rankings~
Kao$36.58
DECORTÉ$32.00
- “The black sponge was already a product that &be released but this one says pro on it”▶ 2:51
SK-II$150
- no stillGivenchy$63.00
- “I feel like I never use liquid foundations anymore, so I don't have much of an interest”
- “I'm actually currently using this but the previous version so this was the one that they had for literally years and years and years and yes it was an incredibly popular product in Japan”▶ 4:12
- “It is basically a SPF base but it is a pink tone-up formula so it gives your skin a little bit of brightness works as a makeup base and kind of evens out your skin tone and it is really nice”▶ 4:26
- “It already had like a great reputation in Japan but last time I was there I did notice that they reformulated it to rosy plus so it's slightly different, an updated formula, and obviously it's still performing really well”▶ 4:39
- “Maybe I'll try to pick up the new one and see how it compares”▶ 4:54
- “Haku is literally known for all like brightening products, but I guess they have a serum that's ranked in”▶ 5:02
- “It's like a fan like powder brush oh very interesting oh yeah it's kind of like a fatter brush”▶ 5:08
- “It is a really popular super affordable makeup tools brand in Japan and I have used like multiple of their products like brushes sponges and etc and they have been very high quality and very easy to use”▶ 5:23
- “I tried a face wash by them and I didn't like the smell and that's all I've got to say about Sekkisei cleansing products”▶ 6:58
Kanebo$10.83Suisai Beauty Clear Pink Powder Washshade · Pink- “Their Suisai powders they've been bestsellers for years and years and they usually rank in like every year”
- “This is the one that is recommended for those who do have combo skin”
- “I have recently purchased like a little small sample version just so I can like possibly do a dedicated video of like all the different types”▶ 8:42
- no still
- “I just recently uploaded a video about Senko Nyueki or first step emulsion and in that video I talked about Albion being the first brand to do this first step emulsion kind of like system or trend and they do still do it to this day”▶ 10:01
- “It looks like this emulsion is like their most recent or popular one and it is still a Dodai Nyueki is what it says here but like a first step after cleansing emulsion”▶ 10:16
- “I feel like I definitely need to try the brand now knowing that they were literally the first ones to like come up with that system”▶ 10:38
- “I considered buying this when I was in Japan last time because I saw that Dr.ci:labo recently renewed their toner and emulsion which they are very well known for containing kind of high amounts of vitamin C”▶ 11:05
- “Domohorun rinkuru is this brand that I remember seeing from when I was a child because they've always done TV ads”▶ 11:45
- “It's one of those brands where you're like, you know, grandma calls them up and says, I want to buy this, this and that. And they send it to you. Like that's the system”▶ 11:59
- “They're basically like, you have to try our skincare and you will know, you will feel the difference and you can get a free trial set now”▶ 12:13
- “30 grams. That's so small. I wonder if it's actually like a spot cream and cream or is it like a all over face cream? That's so small though. 30 grams dude”▶ 12:27
- “Oh I guess they recently renewed it”▶ 12:40
- “I don't know if I've ever seen a gel cream from Shiseido before”▶ 13:09
- “Wow, I feel like I really did pick up that trend and it is continue to gain popularity in Japan or they're like really trying to revisit it again”▶ 0:00
- “I went on to the current rankings for AtKosme and the Anua sheet masks are literally taking over. It's like actually insane”▶ 14:16
- “Literally every single sheet mask that Anua has released in Japan is ranking in, in the top”
Anua$23.00- “My mom actually bought me this from Japan and she even told me, she's like, I never buy you skincare, obviously, because you don't need it but this one was really good”▶ 0:06
- “I haven't actually tried it yet because I've got so many sheet masks open. Wow, mama, you did find a good one actually”▶ 14:41
- “I love how they've marketed as just apply exfoliator, but it's literally a sheet mask, right?”▶ 15:29
- “I definitely didn't see this last time I was there so obviously it is a new product and it says it has 28 different beauty ingredients to help with the health of your hair”▶ 15:59
The Ordinary$9.70- no still
- “I feel like this Dr.k brand in general is quite new in Japan, but has been somewhat popular so far”
- “Looks like a lipstick lip balm, kind of looks like the Dior one”▶ 16:37
- no stillPaul & Joe$20.00
- “That's a cat. Cute”
- “Paul and Joe is just cute for the packaging, but they're the lip products, all kind of high-end”
- “They have been popular for a long time but they did renew them this year and I think they have a tone-up version and then a plain version and then like SPF 50 version, SPF 30 something version”▶ 17:07
- “Why did I name it that? What does that mean? We are rediscovering the... I don't know”▶ 17:40
Paul & Joe$36.00Moisturizing Foundation Primershade · 03 Clear- “This one also does have UV protection”▶ 18:20
- “Another one that is a tone up. You would use it before your makeup”▶ 18:27
- no still
- no stillshu uemura$19.99
- “I wouldn't mind trying shu uemura foundation, you know what I'm saying? That's so expensive”
- “Oh it's like Superstay”
- “That one actually looks quite interesting. I want to try it”▶ 20:25
- “Funnily enough today was the first time I tried it”▶ 20:56
- “Don't mind it the coverage and like spread and everything is good but I feel like possibly the combo of powder and stuff that I used today didn't work too well with it”▶ 21:08
- “I love this packaging. It's so pretty”▶ 21:14
- “Tirtir is already so popular in Japan so it's not really a surprise if they release a new product it'll probably rank up”▶ 21:20
- no still
SK-II$490.00
- no still
- “I've again never seen this brand before. Descentia. Where are they from? I have no idea”
fwee$18.00Lip&Cheek Glowy Jelly Potshade · Juicier- “The Fwee Lip and Cheek Glowy Jelly Pot, the Juicier one which I haven't experimented with quite as much compared to the blurry ones”▶ 32:20
- “I love the blurry ones. Never get over them”
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