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e.l.f. Cosmetics

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@drugstoremaven reviewing e.l.f. Cosmetics Camo Liquid Bronzer & Contour at 00:20 in a YouTube Shorts videoCamo Liquid Bronzer & Contour"We like this one more than the e.l.f. in the two."-@morganturnermakeup reviewing e.l.f. Cosmetics Soft Glam Cream Bronzer at 04:42 in a YouTube Shorts videoSoft Glam Cream Bronzer"Oh my gosh, I love these. I think they're probably my favorite as far as blush and bronzer sticks go right now."$7@laura.lavigne reviewing e.l.f. Cosmetics Bronzing Drops at 28:49 in a YouTube Shorts videoBronzing Drops"I actually do like to mix this with moisturizer in the mornings to give a little bit of color to the skin, a little bit of a nice bronziness."$14

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Camo Liquid Bronzer & Contour
5Variant: 03 LightCamo Liquid Bronzer & Contour
TheGarsowTwinsTheGarsowTwins15K subscribers
4.9Variant: 2 Fair Light CoolCamo Liquid Bronzer & Contour
  • “To me, it's just this really soft, blendable, flattering kind of beige with a little bit of pink to it”18:34–18:42
  • “I just have a feeling that some of you are really going to enjoy that one because it's hard to find I think this kind of color at the drugstore with a formula that's also long lasting and easy to work with”18:42–18:46
  • “The formula in and of itself is fantastic”19:04–19:10
  • “I personally think that it is one of the best formulas at the drugstore”19:08–19:12
  • “I think the liquid camo blushes and bronzers from e.l.f. Cosmetics are probably within my top three favorite products that e.l.f. Cosmetics creates”19:12–19:17
  • Source: Best bronzers, ever. (No more orange!) - Jul 12, 2026
Amanda ZAmanda Z128K subscribers
4.5Camo Liquid Bronzer & Contour
Andréa MatillanoAndréa Matillano362K subscribers
4.5Camo Liquid Bronzer & Contour
  • “Pigmentation is high. You don't have to use a lot”5:01–5:05
  • “This product dries down and you don't have to set it with a powder”5:03–5:07
  • “It's easy to work with these products and it's quite easy to blend them and they look beautiful on skin and they don't look orange on skin. They look quite neutral and I like it”5:07–5:16
  • “Both products are great. Both products are stunning”5:21–5:26
  • “You don't have to set them with a powder. But if you have oily prone skin, better to set them with a powder in your case”5:05–5:09
  • Source: Best Drugstore Makeup 2025 - Dec 18, 2025
Helga MuaHelga Mua12K subscribers
4.5Variant: Fair LightCamo Liquid Bronzer & Contour
Sophie 🎀Sophie 🎀1.9K subscribers
4.2Variant: Light MediumCamo Liquid Bronzer & Contour
  • “This is highly pigmented”
  • “I love the product, but it could be a little overwhelming”8:47–8:55
  • “It's very pigmented. It gives you a great bang for your buck”9:02–9:08
  • “It's definitely not the most user-friendly. You got to watch yourself”9:13–9:17
  • “It's one that really makes an impact”9:19–9:23
  • “This would be for the chiseling out, the absolute sculpting of the face”9:31–9:35
  • “It is not hard to blend, but you do have to watch yourself more on amount than some of the other things I'm mentioning”9:16–9:19
  • “Quality product here, drugstore price, and something I think once you get one of these, you'll have it a long time”9:43–9:48
  • Source: Ranking my top bronzers - all formats - May 2, 2026
Emily NoelEmily Noel980K subscribers
4.2Variant: FairCamo Liquid Bronzer & Contour
  • “I haven't used this in a while, but I remember liking it a lot”5:04–5:12
  • “I have used this liquid bronzer before, so I know that it's going to work exceptionally well, and it's like the perfect color as a bronzer for any fair olive skin toned girly”5:32–5:41
  • “The shade fair in particular is not too orangey, not too red, and it's perfectly muted to compliment my skin tone”27:03–27:11
  • “The shade fair light gives your complexion the perfect amount of warmth without going too orangey”27:13–27:16
  • “I wouldn't recommend these for oily skin. I think the Rare Beauty Liquid Bronzer and Contours are better suited for an oilier skin type, but if you're on the drier side, these are amazing to add to your collection”27:19–27:23
  • “They're not overly pigmented, making them super easy to use”27:29–27:35
  • Source: Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin - Jun 16, 2026
Angie KimAngie Kim5.2K subscribers
Soft Glam Cream Bronzer
4.9Variant: FairSoft Glam Cream Bronzer
  • “Oh my gosh, I love these. I think they're probably my favorite as far as blush and bronzer sticks go right now”23:17–23:22
  • “These are definitely better than the Milani when it comes to the undertones”23:33–23:37
  • “The lightest shade, fair, is actually a perfect neutral. It's not too warm. It's not cool like a contour”23:37–23:42
  • “These didn't oxidize or turn into a different color when I applied them to my skin”23:56–24:02
  • “It's just creamy enough that it blends out well, but it's not one of those emollient blush sticks that feels greasy or like it's going to slide around. It dries right to a powder, like velvety finish”25:09–25:16
  • “They honestly have great staying power. They last all day”25:26–25:30
  • “Even when I go to bed at night, I can still see the product holding up. So, honestly, 10 out of 10 for these. I have no complaints whatsoever”25:31–25:38
  • Source: Ranking new drugstore makeup: hits, misses & surprises - Jun 13, 2026
Jen PhelpsJen Phelps227K subscribers
4.8Variant: TanSoft Glam Cream Bronzer
Glam Girl GabiGlam Girl Gabi748K subscribers
4.5Variant: TanSoft Glam Cream Bronzer
Emily NoelEmily Noel980K subscribers
4.5Variant: MediumSoft Glam Cream Bronzer
Lisa JLisa J369K subscribers · Sponsored
Bronzing Drops
Brand note

e.l.f. Cosmetics is the drugstore brand that keeps showing up in creators' routines as a reliable, affordable alternative to high-end staples — especially in complexion and eye products. The Lash XTNDR Tubing Mascara is the clearest hero here: it's a legit tubing formula that won't smudge or run, removes easily, and has a brush that's easy to control, making it a go-to for lower lashes or watery eyes. The trade-off is that some products, like the Camo Liquid Bronzer, are highly pigmented and require a careful hand to avoid overwhelming the face.

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