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e.l.f. Cosmetics

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@abbeyyung reviewing e.l.f. Cosmetics 3-in-Wonder Magic Styling Cream Wand at 16:59 in a YouTube Shorts video3-in-Wonder Magic Styling Cream"Both of these do a really nice job smoothing flyaways. I would say that they're equally good in that sense."$9@abbeyyung reviewing e.l.f. Cosmetics Humidity Hero Anti-Frizz Styling Spray at 05:44 in a YouTube Shorts videoHumidity Hero Anti-Frizz Styling Spray"Both products claim to repel moisture and humidity, reduce frizz, give glossy, silky smooth results with a lightweight, non-greasy feel, and require heat to activate with heated tension giving best results."$9@skylerreneee reviewing e.l.f. Cosmetics Power Grip Hair Gel at 00:03 in a YouTube Shorts videoPower Grip Hair Gel"Elf came out with a power grip hair gel."-

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3-in-Wonder Magic Styling Cream
23-in-Wonder Magic Styling Cream
Abbey YungAbbey Yung840K subscribers
23-in-Wonder Magic Styling Cream
  • “Elf is thicker and balmier and more slick. I would not describe Elf as lightweight or whipped at all”12:53–12:58
  • “I think that they both do a nice job of making my hair look smooth and sleek”13:17–13:24
  • “With Elf, I feel like it almost dulls my shine a little”15:28–15:33
  • “Elf isn't not smooth, it just it doesn't feel as smooth as Day, and it definitely increases friction while brushing a little bit”
  • “Where I think that Elf out-performs Day and does a better job for me is with curl definition and style hold”
  • “Is Elf an exact dupe of Day? Definitely not. Do they have some of the same benefits? Yes, but are there enough similarities for me to feel like I can say that Elf is close enough to being a dupe? No”
  • “I do feel like this is a solid option for $9, but because I like that one so much more, and that is really why I would have reached for a styling cream, I would stick with Nexxus over this, and I won't be repurchasing this”15:47–15:53
  • Source: E.L.F. Haircare Dupes vs High-End: Ingredient Comparison - Jul 5, 2026
Abbey YungAbbey Yung840K subscribers
Humidity Hero Anti-Frizz Styling Spray
3.5Humidity Hero Anti-Frizz Styling Spray
  • “Both products claim to repel moisture and humidity, reduce frizz, give glossy, silky smooth results with a lightweight, non-greasy feel, and require heat to activate with heated tension giving best results”2:00–2:04
  • “I would say that Elf is maybe just a little bit more watery while Color Wow has maybe the littlest bit more slip, but it's not a big difference at all”5:44–5:50
  • “I just don't think that there's a drastic difference. I think both add really great shine and do a nice job of making my hair smooth and sleek”6:21–6:27
  • “I did notice that my brush would catch and snag a little bit more with that in and my hair felt a little less soft and smooth than Color Wow”7:15–7:19
  • “I feel like Elf actually looks a little bit better here. It just looks a little less frazzled”8:38–8:44
  • “Elf held up really well in high humidity despite its much lower price”9:13–9:17
  • “Technically, if we're being technical and really being nitty-gritty about which one I think feels better, looks better, gives me better results overall, I do think that Color Wow wins but not by a ton”9:17–9:23
  • “Is there enough of a difference to where I feel like I have to spend $30 versus $9 to get these kinds of results? No”9:27–9:35
  • Source: E.L.F. Haircare Dupes vs High-End: Ingredient Comparison - Jul 5, 2026
Abbey YungAbbey Yung840K subscribers
Power Grip Hair Gel
4.6Power Grip Hair Gel
Skyler ReneeSkyler Renee78K subscribers
Brand note

e.l.f. Cosmetics is the drugstore brand that keeps showing up in creators' routines as a reliable, affordable alternative to high-end staples — especially in complexion and eye products. The Lash XTNDR Tubing Mascara is the clearest hero here: it's a legit tubing formula that won't smudge or run, removes easily, and has a brush that's easy to control, making it a go-to for lower lashes or watery eyes. The trade-off is that some products, like the Camo Liquid Bronzer, are highly pigmented and require a careful hand to avoid overwhelming the face.

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