- “It cleans a lot better. It feels a lot lighter in my hair. And honestly, for a shampoo that is supposed to be moisturizing, it does a really nice job of cleaning without leaving any sort of heavy conditioning residue behind”30:26–30:30
- “I like the shampoo. I had no issues with it. It just doesn't do anything for me that my other favorites don't already do for me to feel like, oh, I need to keep buying this shampoo only”32:53–32:56
- Source: E.L.F. Haircare Dupes vs High-End: Ingredient Comparison - Jul 5, 2026
e.l.f. Cosmetics
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Brand note
e.l.f. Cosmetics is the drugstore brand that keeps showing up in creators' routines as a reliable, affordable alternative to high-end staples — especially in complexion and eye products. The Lash XTNDR Tubing Mascara is the clearest hero here: it's a legit tubing formula that won't smudge or run, removes easily, and has a brush that's easy to control, making it a go-to for lower lashes or watery eyes. The trade-off is that some products, like the Camo Liquid Bronzer, are highly pigmented and require a careful hand to avoid overwhelming the face.
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