- “I'm going to go in with the e.l.f. Cosmetics today just cuz it's super affordable and I'm not going to lie, it's kind of my favorite”11:11–11:18
- Source: Full makeup tutorial with product recommendations - Feb 24, 2026
e.l.f. Cosmetics
See Reviews of These Products
Power Grip Primer"I'm going to go in with the e.l.f. Cosmetics today just cuz it's super affordable and I'm not going to lie, it's kind of my favorite."$11
Liquid Poreless Putty Primer"Nothing can compare to it in my opinion."$11
Suntouchable! Invisible Sunscreen SPF 35"The e.l.f. Cosmetics Suntouchable Invisible Sunscreen SPF 35 at $14 would be your widely available drugstore alternative."$15
Jelly Pop Dew Primer"It actually performs fine and it's just not something from my personal preference and I don't think this works well on dry skin very much and I am not a fan of watermelon."$10
Hydrating Face Primer"The hydrating face primer is really, really, really nice."$7.95
Stay Cool Primer Stick"The reason that I love this is because it looks really great under concealer."$7.00Browse More
- “Sticky primers are my absolute favorite”
- “These are my tried-and-true E.L.F. Powers”
- “I mean, clearly I'm almost out”
- Source: How to apply makeup for beginners: in depth step by step - May 26, 2025
- “This is still one of my favorite primers ever”1:23–1:29
- “It's like $6. I get it on Amazon and it's just got the best grip ever”1:27–1:32
- “I suggest pressing this product into your skin and not rubbing it”1:32–1:37
- “I just think that it activates the tackiness a little bit more and you'll just be happier with it overall”1:36–1:39
- “I need you to understand the grippyiness”1:40–1:43
- Source: My current makeup routine in depth tutorial - Jul 2, 2025
- “With this primer, that does not happen”1:31–1:36
- “This is definitely not the most cosmetically elegant primer I've ever tried”1:33–1:40
- “It's thick. It's stiff. It's tacky”1:46–1:50
- “It's really similar to the original Power Grip Primer that does not have a mattifying effect”1:48–1:54
- “Not only is this something that plays really nicely with makeup I layer on top of it without causing streaking or peeling, it's also something that really helps with all day makeup wear and preventing my skin from looking oily”2:01–2:07
- “If there's a foundation that I really love the look of and love everything about except for how oily my skin looks wearing it at the end of the day, then I can just layer this underneath it before I apply that foundation and it will prevent that from happening”2:09–2:18
- “If you deal with similar issues and are looking for a drugstore solution, I highly recommend this one”2:26–2:32
- Source: 10 Best Makeup Products of 2025 (My Honest Favorites) - Dec 7, 2025
Variant: 4%
- “The Power Grip Primer is the best option if you want a good sticky primer”2:37–2:41
- “It is probably one of the thickest, stickiest bases out there, but it locks your makeup into place extremely well”2:49–2:54
- “I can use this in the middle of the summer on like a 15-hour makeup day, and my makeup looks amazing by the end of the day”2:56–3:00
- “It is incredibly hydrating”
- “My skin looks so glowy, so dewy when I use this product”3:12–3:17
- “You can always go in and set your makeup with powder and it will erase that glow, but you still get the longevity”3:17–3:20
- “Such a great option as long as you're looking for like a thick, hydrating, sticky base”3:20–3:26
- Source: Best drugstore makeup products in every category - Apr 22, 2025
- “The e.l.f. Cosmetics Power Grip Primer at Ulta Beauty comes in at $11 for 0.81 oz of product coming in price per ounce $13.56”1:33–1:45
- “And when I said she is sticky, I meant that”1:45–1:50
- “I also think if you like that ultra sticky formula, this does wear really well, and I do really like it”2:34–2:42
- “e.l.f. Cosmetics comes in at $13.56 per ounce”
- “e.l.f. Cosmetics, at least in this case, is not scamming us”2:33–2:37
- Source: Drugstore vs high-end makeup price per ounce comparison - Apr 11, 2026
- “When it comes to this type of primer, this sticky one, you want to press it in instead of rubbing it in”2:44–2:52
- “You're going to need this stickiness to help your makeup stick and adhere onto your skin”2:53–3:06
- Source: Full face drugstore makeup routine for oily skin - May 19, 2026
- “My dry skin loves a serum”
- “This doesn't make my makeup pill”
- “If you are into grippy primers and you're into giving your skin hydration, this is a great pickup”
- Source: Speed reviews of 75+ makeup products - Dec 18, 2025
- “Both of these primers are like glue for your makeup”
- “These are going to hold your makeup in place for hours”
- “Both of these are very glowy”
- “I think my makeup looks better on this side. Looks a little bit oily on the E.L.F. side”
- Source: Affordable makeup dupes that perform like high-end - May 28, 2025
- “I happen to have a mini of the Power Grip Niacinamide. I always travel with this cuz she’s little, you know, it’s one of the few mini primers I own”6:58–7:04
- “Do I think the Power Grip really translates to good staying power? I actually kind of think it does”7:10–7:18
- “It’s not my favorite for feel and putting it on. Like I it irritates me the stickiness level in these primers to have to put them on”7:18–7:23
- “I squeeze out the amount that I would use of like any primer and then I’m always having to use about double of this product because you can only get over so much of your face. It’s so sticky”7:27–7:31
- “It just doesn’t have the spread ability, if that’s even a word, as a lot of other primers I have”7:35–7:42
- “I do think it helps staying power, but you got to be able to get past the absolute stickiness and drag and just like need to use actually quite a bit of product to spread it all over your face”8:42–8:46
- “Some people are going to be cool with it. Obviously, tons of people are cool with it cuz it’s a bestseller”
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
- “I forgot how sticky this stuff is. Definitely stickier than the milk one. I can say that 100%”8:01–8:05
- “I used to love this primer”8:11–8:14
- Source: Full face of makeup dupes - which is worth it? - May 15, 2026
- “My staying power was really good and everything felt kind of light on my skin once I got past the application of Power Grip”4:04–4:08
- Source: Toasty blush round-up: all my faves - Jun 18, 2026
- “Every time you use it, you have to use a lot because what you think a full pump should get all over your skin, it only tracks over part of the face and then you've got to add more to get across your forehead and everywhere else”16:28–16:34
- “I think it contributes to good staying power”16:39–16:43
- “It's a pain to put on”
- “There are other drugstore gripping primers that will grip that will enhance staying power that are not so sticky and just such a pain to apply”16:58–17:04
- “I have to give credit where credit is due. They're doing their job”17:07–17:10
- “A lot of people don't mind that it's sticky like I do”
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
- “This is a non-comedogenic primer, which means it's not going to clog your pores”1:04–1:07
- “It does have a pretty thick consistency to it, and it can be hard to spread”1:24–1:32
- “You can feel it on the face. I have never considered this a lightweight product”1:38–1:41
- “This does give you a very slick, dewy look, and that radiance does show through your foundation”1:51–1:55
- “I think that the results are really pretty”2:29–2:33
- “Those with oily skin may want to balance it out with a bit more of a matte foundation”2:31–2:38
- “This primer helps smooth the skin. It definitely minimizes the appearance of my pores and texture”2:41–2:48
- “Some of my expression lines were more noticeable kind of right away”2:51–2:55
- Source: Testing & rating the top 4 drugstore grip primers - Oct 27, 2025
- “I hate this primer and I hate this primer because I hate all grippy primers”3:06–3:11
- “This is obviously a dupe for milk, hydro grip primer”3:12–3:16
- “Every single time I wear it, I regret it”3:29–3:33
- “It is so sticky”
- “On my oily skin type, it makes me look so greasy”3:44–3:49
- “It turns my skin into an absolute greaseball”3:50–3:53
- “This is super viral, but for me, I say skip it”5:03–5:06
- Source: I bought everything e.l.f. cosmetics and I have thoughts - Jul 5, 2026
- “Nothing can compare to it in my opinion”
- “Can't beat it. I absolutely love it”
- Source: 2025 Holy Grail Drugstore Favorites - Jan 22, 2026
- “I recently discovered the e.l.f. Cosmetics Liquid Poreless Putty Primer, and it's quickly become one of my favorites”3:44–3:51
- “It erases everything. Pores completely disappear and it acts as a blurring filter on the skin”3:56–4:08
- “I didn't really expect to like it as much as I do cuz I was a little hesitant”4:14–4:20
- “It looks absolutely amazing and it plays well underneath makeup”4:21–4:29
- “It helps the makeup to last a little bit longer on the skin and it's just all the way around. Great product”4:27–4:32
- Source: Full Face Tutorial Drugstore Makeup Favorites Under $11 - Dec 27, 2025
- “It's really good. I feel like it's kind of the underrated primer, excuse me, in e.l.f. Cosmetics' range”2:50–2:54
- “It just has a beautiful texture crossing the skin. It almost feels like something is stretching over the surface of your skin and actually having an impact on the look of pores”2:59–3:05
- “I can definitely tell around my nose when I use this, but it's just really smooth, easy to blend”3:10–3:17
- “It's got more moisture in it than a Benefit Porefessional. I feel like it's actually a pretty special texture”3:38–3:45
- Source: Best makeup you can buy at Dollar General - Feb 28, 2026
- “If you want something smoothing and mattifying, something very thin that actually like sinks into the skin, this one is great”3:32–3:36
- “It does a great job of blurring and smoothing out the skin, just like the Milani primer”3:36–3:43
- “This one dries down to like a true soft matte finish”3:41–3:48
- “There's almost a little bit of a powdery feel”3:46–3:50
- “If you have very oily skin, I think this is going to be more ideal for you than the Milani primer”3:48–3:54
- “They both give your skin that smooth, blurred finish, but this one feels a little bit more moisturizing on the skin, whereas this one definitely leaves my skin more matte throughout the day”3:54–3:58
- “This for me is more ideal during like the summer time when my skin is extra oily”4:00–4:07
- “And I like this one during like the spring and the fall and the winter when my skin could use a little extra hydration”4:06–4:13
- Source: Best drugstore makeup products in every category - Apr 22, 2025
- “This reminds me a lot of benefit professional”3:58–4:01
- “I find that this one is really, really nice”4:07–4:09
- “It's smoothing. It doesn't make you look too oily, and it does fill in some pores”4:10–4:14
- “On the side, my face looks blurred and smoothed and really hydrated”4:50–4:52
- “Worth it if you like silicone-based primers. Worth it if you like poreless primers”5:06–5:10
- Source: I bought everything e.l.f. cosmetics and I have thoughts - Jul 5, 2026
- “I've used the liquid poreless putty primer before and I really did like it”0:40–0:50
- “Upon application, I can't really tell if it's neutralizing any redness in my skin just because when I'm rubbing my skin, it's also making it more red”1:03–1:08
- “This did help my makeup look smoother upon application, but it didn't do a whole lot to control the oil”
- “I couldn't notice any difference in my redness when I was applying it onto my face”25:23–25:26
- “This product is probably best suited for someone who is on the drier side, who has mild redness, but for someone like myself who's a little bit oily and has a lot of redness on her skin, this is definitely not for me”25:29–25:35
- “I will not be reaching for this, unfortunately”25:43–25:47
- Source: Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin - Jun 16, 2026
- “The e.l.f. Cosmetics Suntouchable Invisible Sunscreen SPF 35 at $14 would be your widely available drugstore alternative”7:51–7:56
- “Also very similar in texture and ingredient profile, and this one actually offers 80 minutes of water resistance, so it's actually a step up in that department”7:56–8:02
- Source: Science-backed skincare dupes saving patients thousands - May 29, 2026
- “It looks kind of like a cloudy paste when it comes out”2:40–2:45
- Source: Casual after-pool makeup re-do - Jun 27, 2026
- “It actually performs fine and it's just not something from my personal preference and I don't think this works well on dry skin very much and I am not a fan of watermelon”4:10–4:16
- “This one is just not in need”3:57–4:00
- “It's a little bit of like a watermelon scented, stronger take on their original E.L.F. Grip Primer”3:59–4:07
- “If you love your E.L.F. grip primer. I think just stick with that because this is basically the same thing with a little bit of added watermelon, maybe a little bit more hydration and a little bit more tackiness, but it's not something that I think you need to run out and get before it sells out”4:21–4:31
- Source: Speed reviews of 75+ makeup products - Dec 18, 2025
- “The hydrating face primer is really, really, really nice”4:14–4:18
- “This has almost the exact same texture as Smashbox photo finish”4:20–4:23
- “You can't even tell at all on my hand which side is which they blend in the same. They feel exactly the same”
- “They're both a little bit hydrating. They have that silicony slip”4:29–4:31
- “If you love this very classic primer, then you're going to love this one and you are going to save yourself some money”4:33–4:35
- Source: I bought everything e.l.f. cosmetics and I have thoughts - Jul 5, 2026
- “The reason that I love this is because it looks really great under concealer”1:29–1:33
- “If your concealer tends to get dry and crackly and separate and really merge into all those little fine lines and wrinkles, these sticks can really help with that”1:29–1:37
- “This elf stick is water based”2:01–2:03
- “The effect that you get from the elf is surprisingly similar to the effect that you get from the D'alba for a fraction of the price”2:07–2:12
- “It hydrates really nicely, but in a very natural way”2:29–2:32
- “This is worth the hype”
- Source: I bought everything e.l.f. cosmetics and I have thoughts - Jul 5, 2026
Brand note
e.l.f. Cosmetics is the drugstore brand that keeps showing up in creators' routines as a reliable, affordable alternative to high-end staples — especially in complexion and eye products. The Lash XTNDR Tubing Mascara is the clearest hero here: it's a legit tubing formula that won't smudge or run, removes easily, and has a brush that's easy to control, making it a go-to for lower lashes or watery eyes. The trade-off is that some products, like the Camo Liquid Bronzer, are highly pigmented and require a careful hand to avoid overwhelming the face.
Shop Paths
Some links are affiliate links.