e.l.f. Cosmetics

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2.5Bright + Brew-tiful Eye Cream
  • “This has a really really nice texture. It feels almost kind of whipped. It's rich but not something that feels overly heavy”
  • “The brightening effect is definitely pretty. It's like a soft pearlescence, a soft luminance. It's not something that looks glittery or shimmery or anything like that”14:31–14:38
  • “This is not something I would ever wear under makeup”14:45–14:48
  • “I just don't personally see myself repurchasing something like this”
  • Source: I tried 27 new drugstore beauty launches - May 17, 2026
Brand note

e.l.f. Cosmetics is the drugstore brand that keeps showing up in creators' routines as a reliable, affordable alternative to high-end staples — especially in complexion and eye products. The Lash XTNDR Tubing Mascara is the clearest hero here: it's a legit tubing formula that won't smudge or run, removes easily, and has a brush that's easy to control, making it a go-to for lower lashes or watery eyes. The trade-off is that some products, like the Camo Liquid Bronzer, are highly pigmented and require a careful hand to avoid overwhelming the face.

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