e.l.f. Cosmetics

See Reviews of These Products

Halo Glow Setting Powder"I swear by this one. I've been using this one for a couple years now and it's still one that I rave about to this day."$9.00

@itsjuststephslife reviewing e.l.f. Cosmetics Halo Glow Pressed Powder at 26:53 in a YouTube Shorts video

Halo Glow Powder Filter"That is also looking very very blurring on the forehead."$15

@morganturnermakeup reviewing e.l.f. Cosmetics Set It Bright Correcting & Brightening Setting Powder at 03:24 in a YouTube Shorts video

Set It Bright Correcting & Brightening Setting Powder"Elf killed it."$12.00

@taylorwynn reviewing e.l.f. Cosmetics Camo Powder Foundation at 19:55 in a YouTube Shorts video

Camo Powder Foundation"This has coverage. If you use any kind of powder foundation that has coverage, that can really help just make your under eyes look nice and bright because it is adding that coverage."$12

@glamgirlgabi reviewing e.l.f. Cosmetics HD Powder at 16:47 in a YouTube Shorts video

High Definition Powder"This is a skip it for me."$8

@glamgirlgabi reviewing e.l.f. Cosmetics Set It Bright Powder Quad at 13:56 in a YouTube Shorts video

Set It Bright Powder Quad"Definitely a dupe for Givenchy, right? It is."$12

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Halo Glow Setting Powder

4.9

“I swear by this one. I've been using this one for a couple years now and it's still one that I rave about to this day”7:59–8:02
“It looks flawless and it doesn't emphasize anything on the face that you don't want it to and it blurs, too”8:04–8:13
“It provides a radiant glow rather than that mattified stale look that a lot of powders tend to do”8:13–8:19
Source: Affordable drugstore makeup for mature skin under $20 - Nov 28, 2025

Zabrena588K subscribers

4.9

“I love it for its silky texture”7:24–7:30
“Perfect for those who don't want to have a chalky finish on the skin or you don't want to have that fully mattified look because what this does is it still allows for a bit of a glow to come through”7:29–7:34
Source: Full Face Tutorial Drugstore Makeup Favorites Under $11 - Dec 27, 2025

Zabrena588K subscribers

4.8Variant: Light Pink

“Just so softening brightening on the skin”15:08–15:14
“It's just not that sparkly cakey kind of powder, just really illuminating and pretty but will set your makeup”15:12–15:20
“Took down all of the shine but I have like a very kind of perfected very polished look going on”15:25–15:34
“The elf really helped to take down the dew of the foundation without it being drying heavy”15:34–15:42
“If you lost your holy grail in the Shian powder that they reformulated last year, might want to give this one a try”15:44–15:52
Source: Best drugstore makeup, ever - Feb 9, 2025

Amanda Z128K subscribers

4.6

“The original loose version is so pretty”1:16–1:22
“Don't let the word glow in the name throw you off because it's really not highlighter-y at all”1:21–1:25
“Looks more softly diffused and it locks my makeup in all day”1:25–1:31
“It's such a pretty base”1:29–1:32
Source: Best drugstore makeup under $20 - Mar 26, 2026

Abbey Yung840K subscribers

4.2

“This reminds me so much of the Sweed powder because it has a luminescence to it”15:09–15:16
“I find it nice as a finishing powder”15:26–15:28
“You get a little bit of light reflection. It's not sparkly by any means, but it does give you a luminescence”15:33–15:35
“I do actually like it for setting the under eyes”15:43–15:51
“It looked really nice under the eyes because it kind of caught the light a little bit. It set the concealer without making it look flat”15:56–16:04
Source: I bought everything e.l.f. cosmetics and I have thoughts - Jul 5, 2026

Glam Girl Gabi748K subscribers

4.2

“This product is so so good. Textures thin, silky, and actually if we compare these two, I would say that they kind of close to each other”
“You can use such products if you have oily prone skin as finishing powders”15:36–15:40
“Everyone can use such products in under eye area and they hold concealers quite well and if you use something slightly sudden in your under eye area, your lines, wrinkles, they would appear smaller and not that visible because of this lighting effect”15:27–15:32
“If you have for dry prone skin, you can wear such products all over your face”15:32–15:38
Source: Best Drugstore Makeup 2025 - Dec 18, 2025

Helga Mua12K subscribers

4.2Variant: Light Pink

“I set my under eye after I did that concealer. I set it with the e.l.f. Cosmetics Halo Glow Loose Powder in the light pink shade”17:37–17:42
“This can give a decent amount of coverage”17:55–17:59
“It’s a really nice feeling powder. Actually feels straight buttery to the touch”17:56–18:01
Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026

Emily Noel980K subscribers

4.2Variant: Light Pink

“If you got to travel for a wedding, you want to take a good little powder with you. This has a full lock over the holes. So that's nice to have”5:20–5:24
Source: All drugstore wedding guest makeup look - Jun 16, 2026

Emily Noel980K subscribers

“This is just going to give you a really nice soft matte finish”5:49–5:55
Source: Affordable summer makeup that looks expensive - Jul 6, 2026

Lisa J369K subscribers · Sponsored

“This is a beautiful high-end looking, not flat, not matte powder”20:31–20:40
“It gives a beautiful realistic skin sheen to the face. You can see on my skin right here, it does have a little bit of a glow that it gives your skin”20:41–20:46
“It is a really nice setting powder. You just kind of have to want to like that look. And again, the price is right”20:54–21:01
Source: Best makeup under $10 that perform like high-end - Feb 10, 2026

Sophie 🎀1.9K subscribers

3.5Variant: Fair/Light

“I don't remember how good this product is, but I don't remember anything bad about it”11:03–11:08
“I thought I remembered this product having a bit of luminosity to it, but it's looking fairly matte so far”11:31–11:36
“The e.l.f. Cosmetics Halo Glow powder is a decent loose powder and I do like how it has a very subtle glow”27:58–28:02
“It doesn't completely flatten you out when you're applying the powder and it does a decent job of setting your makeup in place”28:02–28:08
“I just didn't love it under the eyes. It can look a little cakey, but that could just be because of user error”28:10–28:14
“I'm still going to reach for my Huda Beauty loose setting powder because honestly that is a perfect formula in my opinion”28:14–28:20
Source: Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin - Jun 16, 2026

Angie Kim5.2K subscribers

mentions

“The one size powder is $7 an ounce less than the e.l.f. Cosmetics you are saving money”2:34–2:41
Source: Drugstore is actually more expensive (doing the math) - Feb 27, 2026

Kelly G202K subscribers

“Beware. This is kind of shiny. So, if you do not like that look, if you don't want to go like overboard, especially in this heat, skip this part”5:25–5:30
“I've been really enjoying this one”5:35–5:39
Source: Heat-proof makeup that lasts all day - Jul 26, 2026

Life by Cat76 subscribers

2.5Variant: Light Pink

“This is going to help keep the luminosity to the face. Like it has almost a satin finish. It's not extremely glowy”6:19–6:23
“Even though I say it has like this slight tiny little bit of satinness to it, it's totally fine for the under eyes. Don't even worry about that”5:56–6:00
Source: New and viral e.l.f. cosmetics drops review - Jun 29, 2026

Morgan Turner372K subscribers · Sponsored

2.5

“Elf Halo Glow Powder Filter. Honestly, honestly, this gives a really pretty sheen over the face”0:49–0:53
“Don't use it to set because it's glowy”0:55–0:59
“If you want some glow, put a little bit of this all over”0:59–1:03
“Overhyped, if you ask me”
Source: 2025 powders ranked worst to best - May 24, 2025

Morgan Turner372K subscribers

Halo Glow Powder Filter

4.2Variant: Light Neutral

“That is also looking very very blurring on the forehead”26:51–26:55
“That powder is very very blurring as well. And honestly it provides a decent amount of coverage”26:53–26:56
“I so far am like really really impressed with the Elf Halo Glow powder. I feel like that's very very blurring on the skin. Almost provides coverage as a powder foundation”
Source: Full face of drugstore makeup - Jun 19, 2026

itsjustSteph14K subscribers

4.2

“This one is more coverage. So, you can use it comes with a sponge, but ain't nobody using a sponge. But you can do this more as a powder foundation”11:46–11:57
“Again, it leaves your skin looking luminous as a finishing powder if you want that without adding any oils to your skin”11:57–12:12
Source: Best makeup releases of 2025 - Dec 11, 2025

Angelica Nyqvist138K subscribers

4Variant: Light Natural

“I'm just going to kind of hit the tops of my cheeks with this”25:42–25:48
“A little bit of glow without it being like a full-on highlighter”25:56–26:02
Source: New drugstore makeup launches for spring 2026 - Apr 19, 2026

Andréa Matillano362K subscribers

3.8Variant: Light Neutral

“Halo Glow Powder Filter, their pressed powder in light neutral. This can give a decent amount of coverage”9:08–9:12
“It’s a really nice feeling powder. Actually feels straight buttery to the touch”
“Also kind of responsible for knocking down the glow a bit”
Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026

Emily Noel980K subscribers

1.5Variant: Fair Warm

“I want to use this like a finishing powder, kind of like the Hourglass powder, cuz I know that this has a little bit of luminosity to it”19:27–19:39
“I can definitely see some of my acne scars coming through on this side. So maybe if you have a lot of texture on your skin, maybe this product would not be the best for you”20:11–20:17
“This is a hard pass for me. It's basically a highlighter and it emphasizes texture because of how shiny it is”28:44–28:51
“I wouldn't recommend this to anyone if I'm perfectly honest and it just doesn't make sense to me”28:51–28:56
“This is obviously not for me”
Source: Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin - Jun 16, 2026

Angie Kim5.2K subscribers

Set It Bright Correcting & Brightening Setting Powder

5Variant: Fair

“Elf killed it”
“This is amazing, super high quality, competitive with luxury powders”3:11–3:17
“This is a dupe of the Givenchy powder that they reformulated”3:24–3:30
“This is a dupe of the original formulation, aka no shimmers”3:30–3:36
“It's very, very blurring, as you can see from my example”3:49–3:56
“I think this is going to be great for all skin types”3:54–3:58
“It's perfection”
“It's a fabulous price”
Source: Top 5 viral makeup products I tried - Jun 23, 2026

Morgan Turner372K subscribers

5Variant: Fair

“The star of the drugstore right now, if you ask me, the new e.l.f. Set It Bright Powder, just for the under eyes”6:14–6:18
“I did set with the e.l.f. powder because I like to use a loose powder for the under eyes”9:57–10:03
Source: Drugstore dupes for my favorite makeup - Jul 14, 2026

Morgan Turner372K subscribers

5Variant: Fair

“This is incredible. This is officially one of my favorite new products from Elf ever”6:33–6:41
“I can't believe they created a powder that is this good”6:41–6:46
“This is undoubtedly one of the best drugstore powders on the market, especially for more mature skin cuz it is so so so lightweight and so so so blurring”6:43–6:49
“They killed it with that launch”7:15–7:19
Source: New and viral e.l.f. cosmetics drops review - Jun 29, 2026

Morgan Turner372K subscribers · Sponsored

4.5Variant: Fair

“The utmost brightening one has got to be this one from e.l.f. Cosmetics”3:42–3:47
“I just feel like everything in here is super light and brightening”4:01–4:07
“Something about this mix, I do really feel like it's super brightening”4:31–4:38
“I kind of like the construction of e.l.f. Cosmetics' better”5:02–5:06
“e.l.f. Cosmetics went with a little more flat design, which I like”5:15–5:19
“And all the tones are just so light and bright”5:19–5:23
“If you're looking to take that concealer you put on and bring it even lighter, this is an option”5:21–5:27
“Even for its lightness, it's not looking too thick and cakey”6:10–6:14
Source: Hot makeup categories and my faves in each one - Jul 18, 2026

Emily Noel980K subscribers

4.5Variant: Fair

“Wow, it is really brightening. Like we were already bright, and look what that just added in”
“I feel super brightened up on the under eye”
“The little included puff works well”
“Elf's new powder is looking pretty good on me”
Source: Playing with new drugstore makeup mini haul - Jun 25, 2026

Emily Noel980K subscribers

4.4

“I like to mix all of these together cuz you can take out the filter. You can literally pop it out. And then you can mix them all together”13:03–13:08
“Ooh, see that's a pretty light set, so we still didn't take out all of our glowiness”13:34–13:40
Source: Viral drugstore makeup tested - Jul 26, 2026

Laura Lee4.6M subscribers

4.4Variant: Light to Medium

“This is a really great finely milled silky setting powder”6:24–6:29
“It's not over mattifying either where it's like cakey”6:34–6:38
“It's like super light, but also does a really good job setting”6:36–6:40
“I do feel like e.l.f. Cosmetics made a good one”6:54–6:58
“I mostly like using the pink shade for my under eye”7:04–7:08
“It sets the heck out of your makeup without making it cakey or too matte”7:08–7:14
Source: Hot new drugstore makeup brutally honest review - Jun 1, 2026

Laura Lee4.6M subscribers

4.2Variant: Light-Medium

“This one instantly smooths”11:13–11:14
“I love how smooth that made my skin. And it's not glowy”11:26–11:29
“I wouldn't say it's super brightening on me”11:18–11:18
“I do really like how it made my under eyes look”28:33–28:36
“Definitely very smoothing”28:39–28:39
“The e.l.f. Cosmetics one might be just a little bit more longwearing”
Source: Testing all the new summer drugstore makeup launches - Jun 17, 2026

Leah Janae160K subscribers

Camo Powder Foundation

4.5Variant: 150C

“This has coverage. If you use any kind of powder foundation that has coverage, that can really help just make your under eyes look nice and bright because it is adding that coverage”19:41–19:47
“For whatever reason this one works really well for me under my eyes”19:55–19:58
“I also like using this powder on my face. Like if I need feel like I need to lighten up my face or need a little more coverage, I will use this with a big fluffy brush”
Source: Summer Makeup Routine for Heat & Humidity - Jul 21, 2026

Taylor Wynn861K subscribers

4.5Variant: 150C

“I do like this for underneath my eyes. Well, I would powder everywhere right now. I have always loved using powder foundation under my eyes because it adds coverage. This shade right now is too dark though”
Source: Affordable drugstore makeup under $15 - Jun 3, 2026

Taylor Wynn861K subscribers

High Definition Powder

1.5

“This is a skip it for me”
“This powder is so drying for me”16:19–16:21
“I find it will show every fine line, every wrinkle”16:47–16:50
“It will suck every last little bit of oil out of your skin”16:50–16:54
“I love the texture of it, but the performance, absolutely not”16:58–17:02
Source: I bought everything e.l.f. cosmetics and I have thoughts - Jul 5, 2026

Glam Girl Gabi748K subscribers

Set It Bright Powder Quad

4.8

“Definitely a dupe for Givenchy, right? It is”13:52–13:55
“I actually think it's amazing”13:56–13:57
“Wow, that actually did an amazing job”14:41–14:44
“I just love that this is a color correcting powder. There are so many different ways to use it”14:56–14:59
“It's very finely milled. It is beautiful, worth the hype”15:05–15:06
Source: I bought everything e.l.f. cosmetics and I have thoughts - Jul 5, 2026

Glam Girl Gabi748K subscribers

Brand note

e.l.f. Cosmetics is the drugstore brand that keeps showing up in creators' routines as a reliable, affordable alternative to high-end staples — especially in complexion and eye products. The Lash XTNDR Tubing Mascara is the clearest hero here: it's a legit tubing formula that won't smudge or run, removes easily, and has a brush that's easy to control, making it a go-to for lower lashes or watery eyes. The trade-off is that some products, like the Camo Liquid Bronzer, are highly pigmented and require a careful hand to avoid overwhelming the face.

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