- “This product is pigmented and mega long lasting”
- “If you have watery eyes, you can try to apply it closer to your inner corner and it should stay quite perfectly in place”38:26–38:29
- Source: Best Drugstore Makeup 2025 - Dec 18, 2025
e.l.f. Cosmetics
See Reviews of These Products
H2O Proof Eyeliner Pen"This product is pigmented and mega long lasting."$8.00
H2O Proof Inkwell Waterproof Eyeliner"Dark Cocoa Liner by e.l.f."$8.00No Budge Retractable Eyeliner$6.00
No Budge Cream Eyeshadow"I actually have used this before and I love it."$6.00
Smoky Kohl Eyeliner"It's definitely not the worst liner I've ever tried in my life."$4
Precision Liquid Eyeliner"I have not tried any other brand liquid liner."$6.00
Expert Liquid Liner"E.L.F. Expert Liquid, like nothing crazy, nothing fancy."$4.00Browse More
Variant: Chestnut Brown
- “This product is pigmented and mega long lasting”31:12–31:17
- “If you have watery eyes, you can try to apply it closer to your inner corner and it should stay quite perfectly in place”31:26–31:32
- Source: Best Drugstore Makeup 2025 - Dec 18, 2025
Variant: Dark Envy
- “Dark Cocoa Liner by e.l.f”
- “These are only a couple dollars”2:16–2:19
- “They're so creamy”
- Source: Best drugstore makeup of 2025 - Dec 11, 2025
Variant: Comet
- “I actually have used this before and I love it”17:41–17:45
- “It's so pretty”
- Source: Best new drugstore makeup finds 2026 - Jan 11, 2026
Variant: Brownie Points
- “It's definitely not the worst liner I've ever tried in my life”22:58–23:00
- “It's mediocre”23:00–23:03
- “If you want a budget eyeliner, you don't like a very creamy formula, you like something a little bit drier, you might really like this”23:00–23:08
- Source: I bought everything e.l.f. cosmetics and I have thoughts - Jul 5, 2026
- “I have not tried any other brand liquid liner”26:01–26:09
- “Don't care to”
- “My e.l.f. Cosmetics is good for me”
- “It's good with me”
- “It's good to me”
- Source: My 2025 Makeup Favourites - Oct 30, 2025
- “E.L.F. Expert Liquid, like nothing crazy, nothing fancy”18:17–18:29
- “This is like $5, $7 maybe”
- Source: Full face of drugstore makeup (baddie on a budget) - Apr 8, 2026
Brand note
e.l.f. Cosmetics is the drugstore brand that keeps showing up in creators' routines as a reliable, affordable alternative to high-end staples — especially in complexion and eye products. The Lash XTNDR Tubing Mascara is the clearest hero here: it's a legit tubing formula that won't smudge or run, removes easily, and has a brush that's easy to control, making it a go-to for lower lashes or watery eyes. The trade-off is that some products, like the Camo Liquid Bronzer, are highly pigmented and require a careful hand to avoid overwhelming the face.
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