- “Love it, love it, love it”
- “That is my holy grail foundation that I wear probably 95% of the time”7:37–7:45
- Source: 2025 Holy Grail Drugstore Favorites - Jan 22, 2026
e.l.f. Cosmetics
See Reviews of These Products
Soft Glam Satin Foundation"Love it, love it, love it."$9.00
Halo Glow Liquid Filter"The Elf is not a real dupe if I'm being picky with the Charlotte Tilbury."$15
Halo Glow Skin Tint SPF 50"It is pigmented and you don't need much."$18
Camo Powder Foundation"This has coverage. If you use any kind of powder foundation that has coverage, that can really help just make your under eyes look nice and bright because it is adding that coverage."$12Browse More
- “The buildable formula is really nice”7:14–7:16
- “Wow, I love the color and it feels really light”7:23–7:27
- “It goes on buttery, but it doesn't feel super heavy”7:30–7:33
- “I absolutely love it”
- “It's excellent”
- “This is only $9. That's crazy. $9 for 30 mLs”7:43–7:46
- “It covers nicely. It's buildable. It does last all day”7:55–7:57
- “Excellent, definitely worth the hype”
- Source: I bought everything e.l.f. cosmetics and I have thoughts - Jul 5, 2026
- “This is a true medium coverage foundation”4:39–4:45
- “It has a gorgeous satin finish and I love a satin finish foundation these days because you can typically manipulate it”4:43–4:47
- “If you go in with a matte base, you get more of a fully matte look when you pair it with this product”4:49–4:52
- “If you go in with a super hydrating or glowy base like this product, this will end up looking more glowy”4:52–4:58
- “I love that it's not a super intense full coverage foundation because it looks like skin”
- “It wears super well on my skin”5:09–5:13
- “Highly recommend trying this if you're looking for like a good everyday option”5:40–5:43
- Source: Best drugstore makeup products in every category - Apr 22, 2025
- “This is a fabulous drugstore foundation”3:17–3:21
- “It lasts all day with that sunscreen. It doesn't wear off. It doesn't settle into wrinkles. It looks natural on my skin”3:23–3:32
- Source: I tried $750 of mineral sunscreens so you don't have to - May 31, 2025
Variant: 25 Light Neutral
- “This is one of my favorite drugstore foundations ever and it's not heavy, it's like more of a tinted moisturizer type thing, so I would recommend this over the Lumi”22:24–22:30
- Source: Testing new drugstore makeup 2025: Elf, L'Oreal, NYX & more - Feb 7, 2025
- “E.L.F. really made a splash with their E.L.F. soft glam satin foundation. So, if you like the look of satin skin, you like full coverage, you like glam, you like perfected skin, you like being budget friendly, this is your gal”
- “This is so gorgeous. It's very comfortable”
- “The soft glam sits on my skin a little bit more. So, if I touch it, it kind of transfers a little bit more”
- Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
- “This foundation seriously wears like high-end”2:12–2:19
- “It has really good coverage”2:17–2:20
- “It's not too dewy where you're going to be like super super shiny”2:19–2:25
- “It's probably like a medium satin”2:23–2:27
- “Really great for everyday”2:27–2:30
- Source: Best new drugstore makeup finds 2026 - Jan 11, 2026
Variant: 25 + 31 Mixed
- “The E.L.F. Soft Glam Satin Foundation is for those of you who want medium coverage with a satin finish”9:47–9:51
- “It's extremely long-lasting”
- “It lasts so well, but it looks so skin-like”10:03–10:06
- “It pretty much enhances your skin in the best way”10:04–10:08
- Source: Best drugstore makeup top 3 in every category - Jun 6, 2026
Variant: Fair Cool
- “I'm noticing how glowy of a finish this has. It doesn't have like sparkles in it, but it definitely looks more fresh and healthy, which I do like”1:43–1:46
- Source: Trying new drugstore makeup and found some gems - Apr 22, 2026
Variant: 25 Light Neutral
- “You get some glow”
- “You got a really pretty natural looking coverage”
- “Very skin-like”
- Source: Affordable summer makeup that looks expensive - Jul 6, 2026
Variant: 12 Fair Warm, 22 Light Warm (mixed)
- “Coverage for the first layer is I would say somewhere between light to medium”2:49–2:55
- “Every time I put this on, I'm so impressed by how well the foundation is laying on top of the skin, especially over that primer. They just work really well together”3:17–3:21
- “These actually gave me decent coverage”25:47–25:51
- “I usually use the Danessa Myricks Blurring Balm Powder in universal because I do have oilier skin and it definitely helps to extend the wear time of the foundation”25:57–26:04
- “For dry leaning skin, so dry leaning skin and combo dry skin, this is a decent drugstore foundation”26:07–26:12
- “I love the packaging of this product because it's lightweight and travel friendly and I always prefer a squeeze tube over a pump foundation”26:15–26:18
- Source: Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin - Jun 16, 2026
- “I gotta say this shit is pretty good. Very lightweight, very buildable”0:11–0:14
- Source: Full face of drugstore products under $10 - Mar 24, 2026
- “The Elf is not a real dupe if I'm being picky with the Charlotte Tilbury”3:04–3:08
- “It actually offers a little bit more coverage, which makes me like it honestly a little bit more than the Charlotte Tilbury”
- “I love how the Elf makes my skin look with that extra little bit of coverage”6:00–6:06
- “I think it's better to put a skin tint over this because the glow shows through even more and your skin is even more of an even tone”6:06–6:12
- “It's got a very similar glow, just different levels of coverage and I prefer the $15 option over the $50 option”6:18–6:25
- Source: Best Charlotte Tilbury dupes - Jul 20, 2026
- “The E.L.F. Halo Glow Liquid Filter is one of the best things that could have ever happened to me in my makeup journey”2:56–3:03
- “Whenever I discovered that Halo Glow plus Spot Concealing is like the perfect duo for me, changed the game”3:03–3:11
- “It is this gel-like sort of consistency. The doe foot is huge. It applies on your face so beautifully”3:28–3:33
- “It's very, very minimal coverage”
- “A lot of people use this as primer and not just like a skin tint or foundation”3:42–3:49
- Source: Ultimate drugstore makeup routine - Apr 7, 2025
Variant: Light
- “I've been talking about this for years”8:58–8:59
- “If you need a beautiful glowy skin, you can use this under foundation on top”9:02–9:03
- “You can mix it in with your foundation”9:04–9:06
- “This is holy grail status for me to give me that kind of glow from within”9:06–9:10
- Source: Drugstore products that beat high-end, according to a formulator - Jan 25, 2026
- “This is a clear dupe for the Charlotte Tilbury Hollywood flawless filter, an exact dupe”5:24–5:28
- “I actually think that this one by elf is better than the Charlotte Tilbury one, if that's even possible”5:31–5:36
- “You can use this in so many different ways”5:36–5:39
- “Do you see how that's created like a really soft focus glow”6:02–6:06
- “The quality is phenomenal and the price is unbeatable”6:41–6:44
- Source: I bought everything e.l.f. cosmetics and I have thoughts - Jul 5, 2026
Variant: 4 Medium
- “I have used the e.l.f. Cosmetics Halo Glow Liquid Filter for at least a year and I love it”
- “Both of these have a beautiful finish. Beautiful non-glittery, non-shimmery finish”
- “I just place these on the high points of my face. That gives a nice highlight, a nice dimension to my face”5:56–6:00
- Source: Affordable makeup dupes that perform like high-end - May 28, 2025
- “The most effective product at the drugstore to pick up is by far the Elf Halo Glow Liquid Tint”3:39–3:45
- “In terms of ease of use, you can't beat this”3:46–3:51
- “You have instantly created a cheat sheet to healthy, glowy, luminous, lit from within skin”4:29–4:35
- “You'll get compliments on your skin”
- “You'll be able to use less foundation if you're putting foundation on top”4:37–4:42
- Source: Anyone can use these drugstore makeup products - May 2, 2026
Variant: 2
- “If you love glowy makeup and you also like a light medium coverage, this duo is amazing”1:08–1:14
- “Only those two products are on my skin and it's already looking hydrated, glowy, got a little bit of coverage going on”1:54–1:57
- Source: Full face drugstore makeup 2026: expensive look, budget price - Apr 9, 2026
Variant: 6 Light Cool
- “That is not light coverage, folks. At least with the brush, that is high medium. That looks really flawless and I feel like that color is actually really nice”6:28–6:31
- “It's looking heavier than a skin tint. Like it does it it is sitting on my skin more like a foundation. And I would not call this light coverage. This definitely has high medium coverage. But it's looking very pretty”6:37–6:43
- “I like it enough that I would wear it again. I think the shade is actually perfect match for right now at least”7:01–7:05
- “I like that it has SPF in it and it's water resistant for 80 minutes”24:20–24:26
- “my initial impression on the Halo Glow is that I would definitely wear it again”
- Source: Affordable drugstore makeup under $15 - Jun 3, 2026
Variant: 2
- “You spend any amount of time on TikTok for example, somebody’s swiping this stuff on”9:14–9:19
- “I am wearing this today kind of to serve as my foundation”9:21–9:28
- “It gives me a lot of glow”
- “It’s on the glowier end”
- “I can wear it all day and be happy with it if I’m setting it and doing those additional steps”10:42–10:47
- “I’ll give it a thumbs up because I think it does a good job”10:09–10:14
- “In the broader scope of makeup land, I probably prefer the Rimmel multitasker better than filters a little bit more than this, just cuz I think it does a little more for my coverage compared to this and isn’t off the charts glowy”10:11–10:18
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
Variant: 2
- “These two kind of work good together”4:10–4:14
- Source: Toasty blush round-up: all my faves - Jun 18, 2026
Variant: 2
- “One that I really previously hadn't gotten that much use out of, but I'm realizing, hey, I'm liking this one as well”1:04–1:09
- “It's very radiant”
- “You can wear these under foundations and kind of adjust the look and make a standard foundation look more luminous or wear them on their own”1:21–1:24
- “Add in concealer, add in setting powder, and you've got a full look there”1:29–1:33
- Source: Glowy not sticky coverage faves and how I apply them - Apr 14, 2026
- “I actually prefer the e.l.f. Cosmetics Halo Glow liquid filter more than the Charlotte Tilbury one that it was trying to dupe”2:24–2:30
- “It is thicker in consistency, it has more of a coverage”2:35–2:35
- “I just find that it is too metallic for that purpose”2:43–2:46
- “I do think it is a very good product”2:54–2:55
- Source: Ranking TikTok viral products unsponsored - Dec 29, 2024
- “Same issue with the RM Beauty, but this just looks really dry and it smells horrible”
- Source: Worst beauty products I've tried in 2025 so far - Aug 10, 2025
- “It is pigmented and you don't need much”1:02–1:05
- “If you just take a small drop of it, it's enough to provide beautiful coverage on the skin while still allowing your skin to look like skin”1:08–1:13
- “It does not feel heavy. It's not matte. It doesn't sink into fine lines and wrinkles”1:20–1:25
- “It doesn't emphasize those minor lines that we start to get as our skin ages”1:22–1:32
- “It wears fantastically well throughout the day”1:34–1:39
- “It's an amazing find. If you've not tried it yet, you have to because it's phenomenal”1:36–1:41
- Source: Affordable drugstore makeup for mature skin under $20 - Nov 28, 2025
Variant: 6 Light Cool / 11 Fair Neutral
- “It has SPF 15. It's mineral SPF. It's water resistant. It's also supposed to be hydrating and serum-like”1:24–1:30
- “I'm surprised at the coverage of the skin tint. It's supposed to give a lighter coverage, but also have the ability to be built up”1:33–1:40
- “I think it gives probably right about at a medium level of coverage if you build it up, but if you just do a sheer layer, yes, you can absolutely get that light coverage”1:43–1:49
- “It has this like natural, dewy finish, but not sweaty or anything like that”1:53–1:59
- “It sits really beautifully on the skin”2:01–2:06
- “With that SPF, it doesn't have any white cast either, which is really really nice”2:04–2:10
- “You can see it does give up to a medium coverage if you wanted to build it up”2:36–2:44
- “It doesn't look too heavy when you do that either”2:44–2:53
- Source: New and viral e.l.f. cosmetics drops review - Jun 29, 2026
Variant: 4 Light Neutral
- “What I love about this is this provides an SPF of 50, you guys”1:07–1:13
- “It also has skincare benefits to it”
- “It's very lightweight”
- “I love the glow that this gives the skin”1:48–1:54
- “It's a really soft kind of subtle glow”1:51–1:57
- “It's not greasy”
- “That just left the skin so nice and just healthy looking”2:30–2:36
- “The skin has a little bit of a glow”
- Source: Affordable summer makeup that looks expensive - Jul 6, 2026
- “I really do just love the e.l.f. Cosmetics Halo Glow foundation”2:12–2:16
- Source: Sweat-Proof Drugstore Glam for My National Anthem Performance - Apr 27, 2026
- “I think if you have very dry skin, you're on a budget and you want something that feels similar to like the IT Cosmetics CC Cream or even the Saie Sun Melt Tinted Moisturizer, I could see you loving this”38:32–38:43
- “I think this is more blurring and elegant than like the Ilia Super Serum Skin Tint”38:58–39:04
- “I think it's more blurring and even more elegant than the Tower 28 and it wears beautifully”39:00–39:12
- “I'm always surprised at how well it wears on my skin”39:08–39:16
- “This does have zinc oxide in it, but it does not have the weird crackly dry down on my skin that looks awkward”39:14–39:21
- “This is affordable and very very good in my opinion”39:37–39:45
- “It does feel like the affordable alternative to something like the CC oil Tint and Protect, something like the Ilia, something like the Tower 28. It's just really fantastic, super creamy, and really just delicious on the skin”50:25–50:29
- Source: Best skin tints of 2026 and ones to avoid - May 22, 2026
- “This is the Halo Skin by e.l.f. Cosmetics, Wicked Glowy”0:13–0:17
- “Wicked! So glowy, but it actually wears so beautiful on the skin”0:15–0:21
- Source: Best drugstore makeup of 2025 - Dec 11, 2025
Variant: 4 Light Neutral
- “It's actually similar in texture to the Aboran one”6:30–6:34
- “It's like a medium thickness, but also gives a nice finish”6:38–6:42
- “This doesn't make you look greasy. Yeah, it's really really nice. I really like it”7:36–7:44
- Source: Best makeup of 2025 - Jan 22, 2026
Variant: Tan Neutral
- “This one was also pretty difficult to get the 1/4 tsp of sunscreen”8:57–9:02
- “It is very much giving, in my opinion, peanut butter baby if you use the 1/4 tsp of sunscreen”9:12–9:20
- “I really like this formula and I really like the finish”9:23–9:27
- “I like wearing this on top of my usual SPF as like an added SPF skin tint”9:27–9:33
- “On its own, I don't think this is going to work because again, it's giving peanut butter baby”9:33–9:36
- “I do think it's giving hella greasy”9:42–9:46
- “It says water resistant 80 minutes, which is I think a really great feature of this product”9:53–9:58
- “I would put this at good. It's not the best, but for $14, I still think that's pretty damn good”
- Source: I tested and ranked 13 viral tinted sunscreens on brown skin - Jul 4, 2026
Variant: 150C
- “This has coverage. If you use any kind of powder foundation that has coverage, that can really help just make your under eyes look nice and bright because it is adding that coverage”19:41–19:47
- “For whatever reason this one works really well for me under my eyes”19:55–19:58
- “I also like using this powder on my face. Like if I need feel like I need to lighten up my face or need a little more coverage, I will use this with a big fluffy brush”
- Source: Summer Makeup Routine for Heat & Humidity - Jul 21, 2026
Variant: 150C
- “I do like this for underneath my eyes. Well, I would powder everywhere right now. I have always loved using powder foundation under my eyes because it adds coverage. This shade right now is too dark though”
- Source: Affordable drugstore makeup under $15 - Jun 3, 2026
Brand note
e.l.f. Cosmetics is the drugstore brand that keeps showing up in creators' routines as a reliable, affordable alternative to high-end staples — especially in complexion and eye products. The Lash XTNDR Tubing Mascara is the clearest hero here: it's a legit tubing formula that won't smudge or run, removes easily, and has a brush that's easy to control, making it a go-to for lower lashes or watery eyes. The trade-off is that some products, like the Camo Liquid Bronzer, are highly pigmented and require a careful hand to avoid overwhelming the face.
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