- “I love the product. I absolutely love it”
- Source: My winter skincare routine for face and body - Feb 19, 2026
e.l.f. Cosmetics
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- “I love it”
- “It melts the makeup off of the eyes, the face, the heavy liners, or anything like that as good as some 40 and $45 cleansers”
- “You can get it in different sizes”
- Source: 2025 Holy Grail Drugstore Favorites - Jan 22, 2026
- “Their skincare is really hit or miss for me, but by far their best product is the e.l.f. Holy Hydration Cleansing Balm”0:25–0:31
- Source: Top 5 Best Products From Elf - Jul 14, 2025
- “The one from e.l.f. Cosmetics is only 2 oz. Again, cost per ounce on these is a better value than high-end, but just be warned, they're small”3:19–3:24
- Source: Drugstore is actually more expensive (doing the math) - Feb 27, 2026
Brand note
e.l.f. Cosmetics is the drugstore brand that keeps showing up in creators' routines as a reliable, affordable alternative to high-end staples — especially in complexion and eye products. The Lash XTNDR Tubing Mascara is the clearest hero here: it's a legit tubing formula that won't smudge or run, removes easily, and has a brush that's easy to control, making it a go-to for lower lashes or watery eyes. The trade-off is that some products, like the Camo Liquid Bronzer, are highly pigmented and require a careful hand to avoid overwhelming the face.
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