e.l.f. Cosmetics

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4.9Variant: Dark CocoaCream Glide Lip Liner
4.9Variant: Dark CocoaCream Glide Lip Liner
  • “I just found the best lip liner dupe on the market”0:28–0:37
  • “$3 for the e.l.f. Cosmetics dark cocoa”
  • “They're identical”
  • “The formulas I'm telling you are like identical”0:57–1:03
4.8Variant: Mauve AsideCream Glide Lip Liner
4.5Cream Glide Lip Liner
4.2Cream Glide Lip Liner
  • “I tried in 2025 lip liners from e.l.f. Cosmetics first time and I like them. They are soft, they are creamy, they pigmented”38:13–38:17
  • “They aren't long-lasting because they are creamy, waxy based”38:16–38:26
  • “If you want to make sure that such products stay longer in place, apply them over powder and they would stay longer in place”38:24–38:27
  • “They so so good. You can apply them all over your lips and as they are quite creamy you know no dryness no dryness while wearing them”38:26–38:38
  • Source: Best Drugstore Makeup 2025 - Dec 18, 2025
Variant: Mauve AsideCream Glide Lip Liner
  • “It’s a $3 product. I see the appeal in that”1:11–1:17
  • “This is definitely a thumbs down for me”1:17–1:21
  • “What e.l.f. Cosmetics has given us here is basically a lipstick formed into a lip liner packaging and it basically ends up having the staying power of a lipstick”1:23–1:29
  • “It’s really, really creamy. It goes on super easily”1:31–1:37
  • “The creaminess of it wears down really fast”1:46–1:50
  • “I definitely think you’re better off spending a few bucks more and getting yourself a Revlon Coloray lip liner or from Krice, they have something called plumping lip liner and those wear too”1:48–1:54
  • “You want a little bit of dryness in there, so it has a little better chance of really adhering to your lips”
  • “This shade, by the way, that I put on in the video is called Mauve Aside. It is a good color and as you put it on, it seems like it’s something you’re going to love and then it’s like, well, it’s just kind of going up into fine lines, wearing down super quick”2:15–2:21
  • Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026

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