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e.l.f. Cosmetics

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amandaz mentioning e.l.f. Cosmetics Perfect 10 Eyeshadow Palette at 19:56 in their YouTube videoPerfect 10 Eyeshadow Palette"The mattes blend beautifully."$11@laurafagelman reviewing e.l.f. Cosmetics Topper at 07:41 in a YouTube Shorts videoFine as Fleck Glitter Eyeshadow"I love how it gives your lid that wet look shine and it brings a lot of light to the eyes."$6.00lisajmakeup mentioning e.l.f. Cosmetics Liquid Velvet Eyeshadow at 10:45 in their YouTube videoLiquid Velvet Eyeshadow"These are fantastic."-@stephheim_ reviewing e.l.f. Cosmetics Bite-Size Eyeshadow Palette at 01:27 in a YouTube Shorts videoBite-Size Eyeshadow Palette"These are so pigmented but still blendable."$4.00amandaz mentioning e.l.f. Cosmetics No Budge Shadow Stick at 18:08 in their YouTube videoNo Budge Shadow Stick"It's kind of like a yellow beige."$6.00@haleykimaking reviewing e.l.f. Cosmetics Monochromatic Multi Stick at 20:28 in a YouTube Shorts videoMonochromatic Multi Stick"The product itself has a cream consistency or texture but once you blend it into your skin it becomes powdery."$8.00tati mentioning e.l.f. Cosmetics Liquid Shadow at 13:33 in their YouTube videoLiquid Shadow"You guys know I also like the Armani one, but this has been just my go-to move every single day because you don't really have to do anything and I feel way more current."-@laura88lee reviewing e.l.f. Cosmetics Cream Eyeshadow at 17:41 in a YouTube Shorts videoNo Budge Cream Eyeshadow"I actually have used this before and I love it."$6.00@helgamua reviewing e.l.f. Cosmetics Liquid Metallic Eyeshadows at 33:16 in a YouTube Shorts videoLiquid Metallic Eyeshadow"I have some drawbacks. They are quite dry and it's not really that nice to apply them and ideally you should apply them using fingers."$6.00@helgamua reviewing e.l.f. Cosmetics Glitzshow Eyeshadow Stick at 28:13 in a YouTube Shorts videoGlitzshow Eyeshadow Stick"These sticks are gorgeous. If we compare them to Essence and Catrice, they look brighter."$8

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Perfect 10 Eyeshadow Palette
4.9Variant: Keep It EtherealPerfect 10 Eyeshadow Palette
Amanda ZAmanda Z128K subscribers
4.9Perfect 10 Eyeshadow Palette
ZabrenaZabrena588K subscribers
4.9Variant: Keep It ErilPerfect 10 Eyeshadow Palette
  • “This is an amazing quality find”1:03–1:07
  • “I love this neutral brown in the palette. This makes for the easiest, most simple everyday looks”1:09–1:16
  • “It's the perfect cool toned neutral. It's really difficult to find neutral browns that don't pull too warm, especially in the drugstore”1:22–1:31
  • “It's absolutely stunning”
  • “Very high quality, very pigmented, really easy to work with”1:45–1:53
  • “Hit it out of the park. Spectacular. I love these”1:53–1:57
  • “Affordable price point, great quality. What more could you ask for?”1:57–2:01
  • “Looked spectacular by the end of the day. No issues with those whatsoever”8:29–8:33
  • Source: Drugstore makeup reviews - Dec 5, 2025
ZabrenaZabrena588K subscribers
4.8Variant: Keep It EtherealPerfect 10 Eyeshadow Palette
  • “When I tell you I have never loved my eyes more than when I have put one of these on my eyes”7:01–7:05
  • “This feels dry and crusty when you stick your finger on it. When you put it on your eyes, which is really all that matters, I am telling you, you get the most stunning, beautiful, it shows up”7:05–7:12
  • “It compares like to my Charlotte Tilbury right there”7:20–7:27
  • “I just love every time I have had this on my eyes”7:25–7:28
  • “I think the colors are so flattering in that palette”7:27–7:34
  • “For the price point, you absolutely cannot go wrong with it. I think it is 100% worth the money”7:32–7:36
  • “I can't wait to pick up another color”
  • Source: Speed reviews of over 75 viral makeup products part 2 - Dec 23, 2025
Sophie 🎀Sophie 🎀1.9K subscribers
4.8Variant: Keep It EtherealPerfect 10 Eyeshadow Palette
Sophie 🎀Sophie 🎀1.9K subscribers
4.2Variant: Keep It EtherealPerfect 10 Eyeshadow Palette
  • “The only negative thing I'm noticing about the eyeshadow palette is there is a bit of kickback when I'm picking up the eyeshadows. But that's just me being really nitpicky”
  • “It sticks really well to the skin as soon as it's applied. I have zero fallout, which is incredible”15:56–16:00
  • “This is great if you don't want to spend an arm and a leg on the Makeup by Mario Ethereal Eyes palette. This is a fantastic alternative”29:02–29:07
  • “The shades are not exact, but they are pretty close. I would say that this is just a hair warmer and you get a lot of kickback and fallout, but at least the fallout is easy to swipe away from your face as long as it's powdered well”29:14–29:18
  • “I definitely recommend this. This is a great budget eyeshadow palette”
  • Source: Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin - Jun 16, 2026
Angie KimAngie Kim5.2K subscribers
4.2Variant: Keep It EtherealPerfect 10 Eyeshadow Palette
Emily NoelEmily Noel980K subscribers
Fine as Fleck Glitter Eyeshadow
4.8Variant: White HotFine as Fleck Glitter Eyeshadow
Angie KimAngie Kim5.2K subscribers
3.5Variant: 24 Karat GoldFine as Fleck Glitter Eyeshadow
  • “These from e.l.f. Cosmetics are absolutely beautiful. They do dry out kind of quickly, but this is the color. Oh, nope. Mine's completely dried out”31:57–32:05
  • “This is your standard run-of-the-mill and crazy impact, beautiful shimmer. The problem is I don't wear stuff like that every single day as much as I used to. I don't reach for them as much as I used to. Then they dry out so quickly”32:09–32:14
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
1.5Fine as Fleck Glitter Eyeshadow
Glam Girl GabiGlam Girl Gabi748K subscribers
Liquid Velvet Eyeshadow
4.6Variant: Beige & BoujeeLiquid Velvet Eyeshadow
  • “These are fantastic”
  • “They are a liquid eyeshadow. They look very pigmented here in the swatches... but you can see as I'm applying it on the eye, they kind of shear out a bit. They're very easy to work with”6:31–6:35
  • “I like that they're pretty pigmented because you can also use them as liner”
  • “Once they dry down, they set really well, but they don't feel dry and heavy”10:45–10:49
  • “This would be a good option. You want it to be more sheer than more heavy”
  • “Really like these. Highly recommend”
  • Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026
Lisa JLisa J369K subscribers
4.6Variant: Ginger SnapLiquid Velvet Eyeshadow
Lisa JLisa J369K subscribers
4.6Variant: Pink ChiffonLiquid Velvet Eyeshadow
  • “These are fantastic”
  • “They are a liquid eyeshadow. They look very pigmented here in the swatches... but you can see as I'm applying it on the eye, they kind of shear out a bit. They're very easy to work with”6:31–6:35
  • “I like that they're pretty pigmented because you can also use them as liner”
  • “Once they dry down, they set really well, but they don't feel dry and heavy”10:45–10:49
  • “This would be a good option. You want it to be more sheer than more heavy”
  • “Really like these. Highly recommend”
  • Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026
Lisa JLisa J369K subscribers
4.6Variant: Extra ToastedLiquid Velvet Eyeshadow
  • “These are fantastic”
  • “They are a liquid eyeshadow. They look very pigmented here in the swatches... but you can see as I'm applying it on the eye, they kind of shear out a bit. They're very easy to work with”6:31–6:35
  • “I like that they're pretty pigmented because you can also use them as liner”
  • “Once they dry down, they set really well, but they don't feel dry and heavy”10:45–10:49
  • “This would be a good option. You want it to be more sheer than more heavy”
  • “Really like these. Highly recommend”
  • Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026
Lisa JLisa J369K subscribers
4.5Liquid Velvet Eyeshadow
Andréa MatillanoAndréa Matillano362K subscribers
4.2Variant: Beige & BougieLiquid Velvet Eyeshadow
  • “The color is like nowhere near the same. Like, I don't think so”9:57–10:02
  • “When I went to blend it out, it was pretty much doing the same thing”10:00–10:07
  • “It is a touch lighter, but like this eye looks very similar to this eye”10:07–10:13
  • “It blended out so gorgeously that I'm going to go ahead and say that e.l.f. Cosmetics is duping Armani very, very well”
  • “The formula is not as thin. It's not as glossy. e.l.f. Cosmetics dries down a little bit more matte”10:26–10:33
  • “I love them both. These are both incredible”10:30–10:35
  • Source: 10 Drugstore Makeup Dupes - Apr 6, 2026
TatiTati7.9M subscribers
4Variant: Beige & BoujeeLiquid Velvet Eyeshadow
Glam Girl GabiGlam Girl Gabi748K subscribers
4Variant: Beige & BoujeeLiquid Velvet Eyeshadow
  • “It has a creamy consistency to it. Very easy to apply”1:33–1:38
  • “I was pleasantly surprised with how easy it was to blend this shade out on the lid”1:36–1:44
  • “It looks gorgeous on the eyes”1:55–1:58
  • “Not a huge fan of the color. Really not”1:59–2:06
  • “I love the formula, right? Don't get me wrong”2:03–2:08
  • “If it were up to me, I would honestly go back and look at another color in this line”2:08–2:13
  • “Formula excellent”
  • “It lasted throughout the day so super spectacularly fabulous that I have no complaints with this one at all”2:26–2:34
  • Source: Drugstore makeup review - Mar 7, 2026
ZabrenaZabrena588K subscribers
Bite-Size Eyeshadow Palette
No Budge Shadow Stick
Monochromatic Multi Stick
3.5Variant: Sparkling RoseMonochromatic Multi Stick
  • “The product itself has a cream consistency or texture but once you blend it into your skin it becomes powdery”20:21–20:24
  • “It is a lightweight cream but feels more oily and slippery as it blends into the skin”20:28–20:31
  • “When blending with fingers it feels more glittery on top of the pigment making it feel like way it gives a subtle pink sheer color with one swipe adding more shine than color”20:33–20:37
  • “To get better coverage I try a second layer but it left too much product on my skin be careful when applying”20:45–20:47
  • “If you're looking for a blush that has a sheer matte finish that gives you a more shimmery look you will probably like this product”21:16–21:18
  • “It stays pretty well onto the skin so I think this will be idea for people with dry or combination skin”21:23–21:27
  • “Considering the really affordable price $5 I will give four out of five”
  • Source: Best & worst drugstore blushes for different skin types - Sep 29, 2024
Haley KimHaley Kim1.4M subscribers
Liquid Shadow
No Budge Cream Eyeshadow
Liquid Metallic Eyeshadow
3.5Liquid Metallic Eyeshadow
  • “I have some drawbacks. They are quite dry and it's not really that nice to apply them and ideally you should apply them using fingers”33:01–33:09
  • “For some daily needs for some daily looks these toppers are it. They don't It's not a full dupe to Urban Decay, to Fenty Beauty and so on”33:16–33:25
  • “They look simple at some point. But as basic toppers, they are good. They are good if you need a kind of a duo chrome”40:12–40:18
  • Source: Best Drugstore Makeup 2025 - Dec 18, 2025
Helga MuaHelga Mua12K subscribers
Glitzshow Eyeshadow Stick
Brand note

e.l.f. Cosmetics is the drugstore brand that keeps showing up in creators' routines as a reliable, affordable alternative to high-end staples — especially in complexion and eye products. The Lash XTNDR Tubing Mascara is the clearest hero here: it's a legit tubing formula that won't smudge or run, removes easily, and has a brush that's easy to control, making it a go-to for lower lashes or watery eyes. The trade-off is that some products, like the Camo Liquid Bronzer, are highly pigmented and require a careful hand to avoid overwhelming the face.

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