- “The mattes blend beautifully”19:55–19:59
- “I feel like they have good pigment but you're not held hostage by the pigment”19:59–20:04
- “This has a really great balance”20:09–20:13
- “I actually quite love the shimmers in here”20:11–20:16
- “When you apply them with a finger they warm up on the eyes”20:19–20:24
- “I really was not expecting to love this as much as I do but it now has become my favorite drugstore palette”20:35–20:43
- Source: Best drugstore makeup, ever - Feb 9, 2025
e.l.f. Cosmetics
See reviews of these products
Perfect 10 Eyeshadow Palette"The mattes blend beautifully."$11
Liquid Velvet Eyeshadow"These are fantastic."-
Fine as Fleck Glitter Eyeshadow"These sticks are gorgeous. If we compare them to Essence and Catrice, they look brighter."$6.00
Bite-Size Eyeshadow Palette"These are so pigmented but still blendable."$4.00
No Budge Shadow Stick"It's kind of like a yellow beige."$6.00
Liquid Shadow"You guys know I also like the Armani one, but this has been just my go-to move every single day because you don't really have to do anything and I feel way more current."-
Fine as Fleck Glitter Eyeshadow Topper"I absolutely love this topper."-
No Budge Cream Eyeshadow"I actually have used this before and I love it."$6.00
Liquid Metallic Eyeshadow"I have some drawbacks. They are quite dry and it's not really that nice to apply them and ideally you should apply them using fingers."$6.00
Glitzshow Eyeshadow Stick"These sticks are gorgeous. If we compare them to Essence and Catrice, they look brighter."$8Browse more
- “These perfect 10 eyeshadow palettes from e.l.f. Cosmetics are the best”4:41–4:45
- “They have softer, warmer tones”4:47–4:50
- “They're smooth, buttery, good pigment”4:59–5:06
- Source: Best drugstore makeup top 3 in every category - Jun 6, 2026
- “This comes in at $11. There are 10 eyeshadows in here, all matte”0:25–0:29
- “Great neutrals for a variety of your everyday looks”0:29–0:35
- “I love this one. It's one of my absolute favorites”0:56–1:03
- “I wouldn't be surprised if I hit pan on it at some point”1:01–1:05
- “It's just such a simple, easy, pulled together look for everyday”2:08–2:11
- Source: Full Face Tutorial Drugstore Makeup Favorites Under $11 - Dec 27, 2025
- “This is an amazing quality find”1:03–1:07
- “I love this neutral brown in the palette. This makes for the easiest, most simple everyday looks”1:09–1:16
- “It's the perfect cool toned neutral. It's really difficult to find neutral browns that don't pull too warm, especially in the drugstore”1:22–1:31
- “It's absolutely stunning”
- “Very high quality, very pigmented, really easy to work with”1:45–1:53
- “Hit it out of the park. Spectacular. I love these”1:53–1:57
- “Affordable price point, great quality. What more could you ask for?”1:57–2:01
- “Looked spectacular by the end of the day. No issues with those whatsoever”8:29–8:33
- Source: Drugstore makeup reviews - Dec 5, 2025
- “When I tell you I have never loved my eyes more than when I have put one of these on my eyes”7:01–7:05
- “This feels dry and crusty when you stick your finger on it. When you put it on your eyes, which is really all that matters, I am telling you, you get the most stunning, beautiful, it shows up”7:05–7:12
- “It compares like to my Charlotte Tilbury right there”7:20–7:27
- “I just love every time I have had this on my eyes”7:25–7:28
- “I think the colors are so flattering in that palette”7:27–7:34
- “For the price point, you absolutely cannot go wrong with it. I think it is 100% worth the money”7:32–7:36
- “I can't wait to pick up another color”
- Source: Speed reviews of over 75 viral makeup products part 2 - Dec 23, 2025
- “This looks a lot like the tones in the Makeup by Mario. It's probably a dupe”33:33–33:39
- “If you get your hands on this, you will not be disappointed”33:43–33:46
- “The shimmers in here, the mattes blend out so nicely. They are not patchy at all, but the shimmers in here are really where my heart just starts to flutter every time I put them on my eyes”33:58–34:05
- “This is such a great palette, worth the money”34:11–34:15
- Source: Best makeup of 2025 awards - Jan 4, 2026
- “I decided on this little palette from e.l.f. Cosmetics. It's the Keep It Ethereal palette”9:23–9:26
- “I really do like this one for easy, gentle everyday looks”9:26–9:30
- “I used some of this shade that has a little bit of shimmer, kind of blending gently up above the look and it gave I think the prettiest little haze there”9:30–9:38
- Source: Glowy not sticky coverage faves and how I apply them - Apr 14, 2026
- “I found that this is just perfect shade range for everyday makeup look because it's not too bright, not too dark, just perfect neutral shade ranges”20:47–20:57
- Source: Clean girl makeup drugstore edition - Dec 20, 2025
- “These are fantastic”
- “They are a liquid eyeshadow. They look very pigmented here in the swatches... but you can see as I'm applying it on the eye, they kind of shear out a bit. They're very easy to work with”6:31–6:35
- “I like that they're pretty pigmented because you can also use them as liner”
- “Once they dry down, they set really well, but they don't feel dry and heavy”10:45–10:49
- “This would be a good option. You want it to be more sheer than more heavy”
- “Really like these. Highly recommend”
- Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026
- “These are fantastic”
- “They are a liquid eyeshadow. They look very pigmented here in the swatches... but you can see as I'm applying it on the eye, they kind of shear out a bit. They're very easy to work with”9:29–9:35
- “I like that they're pretty pigmented because you can also use them as liner”9:40–9:43
- “Once they dry down, they set really well, but they don't feel dry and heavy”9:46–9:52
- “I've used a ginger snap as liner and it is beautiful”9:43–9:48
- “This would be a good option. You want it to be more sheer than more heavy”10:05–10:08
- “Really like these. Highly recommend”10:08–10:12
- Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026
- “These are fantastic”
- “They are a liquid eyeshadow. They look very pigmented here in the swatches... but you can see as I'm applying it on the eye, they kind of shear out a bit. They're very easy to work with”6:31–6:35
- “I like that they're pretty pigmented because you can also use them as liner”
- “Once they dry down, they set really well, but they don't feel dry and heavy”10:45–10:49
- “This would be a good option. You want it to be more sheer than more heavy”
- “Really like these. Highly recommend”
- Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026
- “These are fantastic”
- “They are a liquid eyeshadow. They look very pigmented here in the swatches... but you can see as I'm applying it on the eye, they kind of shear out a bit. They're very easy to work with”6:31–6:35
- “I like that they're pretty pigmented because you can also use them as liner”
- “Once they dry down, they set really well, but they don't feel dry and heavy”10:45–10:49
- “This would be a good option. You want it to be more sheer than more heavy”
- “Really like these. Highly recommend”
- Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026
- “This is a beautiful option if you want a one-and-done, but you like a matte finish”25:35–25:39
- “This is super thin, incredibly easy to blend out”25:39–25:46
- “You can get more of a natural sheer finish, but you can easily build it up if you want something a little bit more intense, too”25:44–25:48
- “These don't fade throughout the day”26:22–26:26
- “Have any issues with them smudging, creasing”26:24–26:28
- “They wear really really well”
- Source: Best drugstore makeup launches of 2026 so far - May 25, 2026
- “I have only used these one time, I will say. But the time that I used them, I was very, very, very impressed”30:28–30:33
- “In terms of the formulas, I would say the E.L.F. is kind of a mix in terms of the texture and the formula of the Armani and the Makeup by Mario”32:28–32:34
- “I loved the E.L.F. ones when I wore them the other day”33:28–33:33
- “You can see blended in beautifully. Super easy”35:15–35:22
- “When I wore them the other day, they were very impressive”36:15–36:19
- “At the end of the day, they have not faded away”36:19–36:25
- “I feel like I might have had like a tiny tiny bit of creasing. Very minimal”36:22–36:31
- “These are impressive, guys”
- Source: New 2026 drugstore makeup releases: what's worth it & what's not - Jan 13, 2026
- “Next, for eyes, I'm going to use this e.l.f. Cosmetics liquid eyeshadow”1:19–1:24
- “This is a matte liquid eyeshadow”1:23–1:27
- “So easy to work with and it lasts the entire day”1:24–1:30
- “You can use it as a base or you can use it as your full eyeshadow look”1:28–1:31
- Source: Go-To Drugstore Makeup Routine 2026 - Feb 6, 2026
- “The color is like nowhere near the same. Like, I don't think so”9:57–10:02
- “When I went to blend it out, it was pretty much doing the same thing”10:00–10:07
- “It is a touch lighter, but like this eye looks very similar to this eye”10:07–10:13
- “It blended out so gorgeously that I'm going to go ahead and say that e.l.f. Cosmetics is duping Armani very, very well”
- “The formula is not as thin. It's not as glossy. e.l.f. Cosmetics dries down a little bit more matte”10:26–10:33
- “I love them both. These are both incredible”10:30–10:35
- Source: 10 Drugstore Makeup Dupes - Apr 6, 2026
- “It has a creamy consistency to it. Very easy to apply”1:33–1:38
- “I was pleasantly surprised with how easy it was to blend this shade out on the lid”1:36–1:44
- “It looks gorgeous on the eyes”1:55–1:58
- “Not a huge fan of the color. Really not”1:59–2:06
- “I love the formula, right? Don't get me wrong”2:03–2:08
- “If it were up to me, I would honestly go back and look at another color in this line”2:08–2:13
- “Formula excellent”
- “It lasted throughout the day so super spectacularly fabulous that I have no complaints with this one at all”2:26–2:34
- Source: Drugstore makeup review - Mar 7, 2026
- “These sticks are gorgeous. If we compare them to Essence and Catrice, they look brighter”40:12–40:18
- “They are longlasting”
- “They look beautiful. They are longlasting”
- Source: Best Drugstore Makeup 2025 - Dec 18, 2025
- “e.l.f. Cosmetics Fine as Fleck Shadow absolutely stunning look at that sparkle”0:38–0:46
- Source: Full Face Using the Best Drugstore Makeup - Jan 6, 2025
- “Filthy Rich is a beautiful Smokey glossy one-and-done eyeshadow at the drugstore. Look no further, that is it”21:11–21:25
- “If I want more of a dramatic kind of one-and-done, that's the one that I'm going and recommending to you guys”21:22–21:31
- Source: Best drugstore makeup, ever - Feb 9, 2025
- “Champagne Showers is still absolutely beautiful”21:00–21:05
- “If you prefer more of a powder to like a putty texture, I would say go with this”21:02–21:08
- Source: Best drugstore makeup, ever - Feb 9, 2025
- “These from e.l.f. Cosmetics are absolutely beautiful. They do dry out kind of quickly, but this is the color. Oh, nope. Mine's completely dried out”31:57–32:05
- “This is your standard run-of-the-mill and crazy impact, beautiful shimmer. The problem is I don't wear stuff like that every single day as much as I used to. I don't reach for them as much as I used to. Then they dry out so quickly”32:09–32:14
- Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
- “These are so pigmented but still blendable”1:25–1:28
- “Honestly, I've been pulling for this almost every day because it's so easy to get an eyeshadow look”1:27–1:31
- “There's only four shades so you don't even have to think about it”1:31–1:35
- “It's super natural”1:33–1:36
- “It's what I have on my eyes right now”1:33–1:38
- Source: Best affordable makeup of 2025 explained - Dec 12, 2025
- “e.l.f. takes the cake for eyeshadows. Liquid eyeshadows are so easy to work with and I love the shades. And then this little bite-sized palette in the shade I Love You a Latte. This is great for everyday use”1:15–1:27
- Source: Holy Grail Affordable Makeup Products - Apr 15, 2026
- “I love these little palettes”11:34–11:36
- “They only come with four colors, but I do like the color stories. I feel like they make a lot of sense”11:38–11:41
- Source: Hot new drugstore makeup brutally honest review - Jun 1, 2026
- “It's got this like shimmery peery gray”14:01–14:10
- “This is really pretty if you want to do like shimmer pearlescent but slightly smokey”14:18–14:27
- Source: Hot new drugstore makeup brutally honest review - Jun 1, 2026
- “I've barely used this one”5:12–5:15
- “It's fine”
- Source: Makeup haul under $10 at Walmart - Jun 6, 2026
- “I used the e.l.f. Cosmetics little quad here. This is their rose water quad. I just used it cuz I feel like I never reach for this one, so I felt like using it today. It’s okay. It’s just a massive jump between all these shades and this darkest one”18:16–18:24
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
- “It's kind of like a yellow beige”31:10–31:16
- “This one from e.l.f. is very smooth, not drying”18:02–18:10
- “It will make everything last longer”18:08–18:12
- “This is also a really good option”18:10–18:16
- Source: Best drugstore makeup, ever - Feb 9, 2025
- “You guys know I also like the Armani one, but this has been just my go-to move every single day because you don't really have to do anything and I feel way more current”13:04–13:09
- “How fresh and pretty and quick”13:33–13:37
- Source: Drugstore makeup that beats luxury - Apr 20, 2026
- “I absolutely love this topper”
- “I'll just place it on top of like my regular shimmer that's not super glittery or anything”7:26–7:34
- “It just adds like a little bit more of a bling to the look”7:41–7:48
- “You can really build up on it to get it to look a little bit more blingy”7:51–7:55
- Source: 2025 Best Drugstore Makeup Tested on Mature Skin - Dec 30, 2025
- “I actually have used this before and I love it”17:41–17:45
- “It's so pretty”
- Source: Best new drugstore makeup finds 2026 - Jan 11, 2026
- “I have some drawbacks. They are quite dry and it's not really that nice to apply them and ideally you should apply them using fingers”33:01–33:09
- “For some daily needs for some daily looks these toppers are it. They don't It's not a full dupe to Urban Decay, to Fenty Beauty and so on”33:16–33:25
- “They look simple at some point. But as basic toppers, they are good. They are good if you need a kind of a duo chrome”40:12–40:18
- Source: Best Drugstore Makeup 2025 - Dec 18, 2025
- “These sticks are gorgeous. If we compare them to Essence and Catrice, they look brighter”27:57–28:05
- “They are longlasting”
- “They look beautiful. They are longlasting”28:13–28:19
- Source: Best Drugstore Makeup 2025 - Dec 18, 2025
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