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e.l.f. Cosmetics

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@skylerreneee reviewing e.l.f. Cosmetics Soft Glam Satin Concealer at 01:09 in a YouTube Shorts videoSoft Glam Satin Concealer"The Elf Soft Glam Satin Concealer is so good."$5@emilynoel83 reviewing e.l.f. Cosmetics Hydrating Camo Concealer at 13:38 in a YouTube Shorts videoHydrating Camo Concealer"Great product here if you want a little added juice in the concealer and you still want the concealer to be full coverage."-@simplyblair reviewing e.l.f. Cosmetics Soft Glam Corrector at 10:24 in a YouTube Shorts videoSoft Glam Brightening Corrector"The first thing that stood out to me about this is number one, it's very thin, but it's also very creamy. Like, it has a very creamy like buttery texture to it."$5@christendominique reviewing e.l.f. Cosmetics 16HR Camo Concealer at 06:06 in a YouTube Shorts video16HR Camo Concealer"e.l.f always has the dupes to every popular product so I wouldn't be surprised if this one ends up working out."$8.00Camo Color Corrector"Blends out like a dream."$5.00

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Soft Glam Satin Concealer
4.7Variant: 21 Light NeutralSoft Glam Satin Concealer
Laura LeeLaura Lee4.6M subscribers
4.5Variant: 21Soft Glam Satin Concealer
juicyjasjuicyjas1.1M subscribers
4.5Variant: Fair NeutralSoft Glam Satin Concealer
  • “I personally been obsessed with this, and this is something that, you know, gets mixed reviews, but I personally love this”14:34–14:39
  • “I found that this is one of the more creaseless concealers on me personally”14:48–14:53
  • “It is a little bit drier, and it's not as full coverage as it looks, but it's doing a pretty good job. It feels so wonderful. It feels really lightweight to me. It's thin. It's not hydrating”14:53–14:58
  • “If I'm going to be honest with you, there's not a lot of products that are under 10 bucks that wear a really long time. That's kind of the nature of why they're priced a certain way. But, you can get a really beautiful look that's going to wear 8 hours and not 24”15:09–15:15
  • “All I'm saying is for five bucks, this concealer has my approval 100%”15:44–15:50
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
4.5Variant: 35 Medium CoolSoft Glam Satin Concealer
Glam Girl GabiGlam Girl Gabi748K subscribers
4.2Variant: Light 20 & Light 21Soft Glam Satin Concealer
  • “It's very thin, like very, very thin and creamy”15:17–15:22
  • “They're only $5, which is really, really good nowadays for the drugstore”15:27–15:38
  • “I would say you do get about a medium coverage from that. Definitely not full”16:42–16:48
  • “This concealer from e.l.f. Cosmetics is also a formula that you can kind of let sit on your skin for a few minutes and then blend and you should still be able to blend it, which is nice”17:05–17:15
  • “I do think based on this 21 color, I think they run kind of warm”47:38–47:46
  • “If you're a neutral, cool leaning undertone, I would probably get a cool undertone in this concealer”47:48–47:53
  • “These are good”
  • “Stand out for sure are the e.l.f. Cosmetics concealers and the corrector. I think they did a great job with these”
  • Source: New 2026 drugstore makeup releases: what's worth it & what's not - Jan 13, 2026
simply.blairsimply.blair25K subscribers
3.5Variant: Fair CoolSoft Glam Satin Concealer
  • “It's a little bit peachier than what I typically reach for”3:34–3:39
  • “I'm noticing how glowy of a finish this has”3:53–3:58
  • “Maybe that shade wasn't quite right for me. It's not too obvious, but I'm almost seeing a little bit of that like peachiness in some of like my fine lines”4:00–4:07
  • “Formula-wise, that feels like nice. It's pretty lightweight”
  • “It's not going to give you crazy coverage”4:17–4:21
  • “I like the fact that it has a little bit less. It has hydrating hibiscus complex and hyaluronic acid in it”4:28–4:36
  • “I'm not sure if it's like my favorite drugstore concealer yet, but time will tell, you know?”4:41–4:44
  • Source: Trying new drugstore makeup and found some gems - Apr 22, 2026
Allie GlinesAllie Glines830K subscribers
2.8Variant: 12 Fair WarmSoft Glam Satin Concealer
  • “I haven't used this concealer in a long while and I think it's because it's probably not the best”3:57–4:03
  • “This concealer definitely feels a lot more stiffer to blend out compared to something like my Tower 28 concealer or my Natasha Denona concealer”4:19–4:24
  • “It is blendable. I just feel like I have to work a little bit harder to get it blended out”4:30–4:34
  • “The soft glam satin concealer is decent, but it's not my favorite drugstore concealer”
  • “I much prefer the NYX Bare With Me serum concealer instead. I just find that the NYX formula is a lot creamier and more pigmented, whereas this can get a little dry and it's a bit difficult to blend out”26:31–26:42
  • “While it's not great, it's not terrible either”26:46–26:53
  • “I do like the squishy packaging and how it has a doe foot and so it's really easy to use up the product, which I always appreciate as well”26:55–27:00
  • Source: Almost full face of e.l.f. makeup with 8-hour wear test on combo/oily skin - Jun 16, 2026
Angie KimAngie Kim5.2K subscribers
Hydrating Camo Concealer
4.8Variant: Light PeachHydrating Camo Concealer
  • “Great product here if you want a little added juice in the concealer and you still want the concealer to be full coverage”13:16–13:24
  • “I feel like I can always count on this concealer”13:38–13:42
  • “It’s a great pick for those who feel like they’re encountering a lot of under eye dryness”13:44–13:50
  • “If a lot of concealers look cakey and heavy and thick on you as the day rolls on, you don’t need a lot of this product, but you know, spread it out, tap it in, and I think you’ll be super satisfied with the result”13:50–13:55
  • “If you’re ultra oily, this isn’t a product that I would be laying on real thick around, let’s say, your nose or your forehead”14:00–14:07
  • “The key area where I think of this as totally winning for you is the under eye”14:12–14:17
  • “I’m glad it’s in the top 10”14:15–14:19
  • “It’s really one of the only products I think of in the drugstore that’s tackling both the needs of full coverage and moisture in one”14:19–14:23
  • Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
Emily NoelEmily Noel980K subscribers
4.8Variant: Light PeachHydrating Camo Concealer
  • “Been a user of this and a lover of this for years”5:38–5:42
  • “This is the one that you can count on for coverage. This is the one you can count on for not overdrying”5:55–5:59
  • “It's really the concealer that I go back to in my mind when I'm trying a new concealer and I'm thinking about coverage and I'm thinking about texture. Like, I'm always kind of referencing this in my mind”6:01–6:07
  • “Look at the coverage. Like, we're doing so well on coverage”6:29–6:33
  • Source: Best makeup you can buy at Dollar General - Feb 28, 2026
Emily NoelEmily Noel980K subscribers
3Hydrating Camo Concealer
  • “Oh, this is so thick and nice”4:57–5:01
  • “It is oxidizing a little bit, but I got the lightest shade, so it doesn't matter too much. It's not like turning orange, it's just getting a little darker, but it's so thick and heavy coverage and it covered that blue that was on my eye perfectly”5:11–5:15
  • “Oh, this concealer is hard to blend in”5:09–5:13
  • “This concealer is so thick and full coverage. Wow”12:19–12:24
  • “I would say if you're going to go get the concealer, get the hydrating version for sure, just cuz I just felt pretty heavy all day”26:34–26:38
  • Source: Full face of makeup dupes - which is worth it? - May 15, 2026
em maem ma570K subscribers
1.5Hydrating Camo Concealer
Glam Girl GabiGlam Girl Gabi748K subscribers
Soft Glam Brightening Corrector
4.3Variant: Light PinkSoft Glam Brightening Corrector
simply.blairsimply.blair25K subscribers
16HR Camo Concealer
Camo Color Corrector
Brand note

e.l.f. Cosmetics is the drugstore brand that keeps showing up in creators' routines as a reliable, affordable alternative to high-end staples — especially in complexion and eye products. The Lash XTNDR Tubing Mascara is the clearest hero here: it's a legit tubing formula that won't smudge or run, removes easily, and has a brush that's easy to control, making it a go-to for lower lashes or watery eyes. The trade-off is that some products, like the Camo Liquid Bronzer, are highly pigmented and require a careful hand to avoid overwhelming the face.

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