e.l.f. Cosmetics

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4.5Variant: Rose Latte

“This is like one of those balmy sheer lipsticks. You can build it up to get a little color”15:52–15:58
“Isn't that pretty? Just so much shine”15:58–16:01
“I love that color. Just a great everyday rose shade”16:00–16:04
“Throw it on your lips without liner if you just want to enhance your lip color a bit, have some hydration, and have some shine”16:02–16:07
“It's not a long lasting color, so you do need to reapply it throughout the day”16:11–16:15
“I just love it. It's just one of those easy things that you can put on without needing a mirror, without needing to put a lip liner on and really shape the lips so good”16:15–16:17
Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026

4.5

“These are really, really pretty”34:42–34:44
“I like these because they're very comfortable, super shiny, just like easy to apply”34:43–34:50
“If you like the idea of like an all-in-one formula, something shiny, balm-like, not sticky, that you can sheer out or build up, these are great”35:37–35:43
“They have beautiful colors to choose from”35:46–35:49
Source: Best drugstore makeup launches of 2026 so far - May 25, 2026

4.3Variant: Rose Latte

4.3Variant: Rose Latte

“I like the magnetic closure. I like kind of the weight of the tube”2:52–2:56
“They transfer down really nicely”2:56–3:00
“They do show some immediate shine”2:59–3:01
“They’re not going to be in it for the long haul staying power-wise, but that’s something I expect more out of a lip liner and less out of a product like this”3:00–3:04
“I think it’s a quality product, a luxurious feeling product”3:36–3:42
“I think so many people would love Rose Latte as an everyday kind of slightly deepened nude dusty rose”3:22–3:27
“These are more like moisturizing, easy throw them on. They’re not here for a long time, but they’re here for a good time type of products”3:53–3:57
Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026

4.5Variant: No Doubt

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