- “This is like one of those balmy sheer lipsticks. You can build it up to get a little color”15:52–15:58
- “Isn't that pretty? Just so much shine”15:58–16:01
- “I love that color. Just a great everyday rose shade”16:00–16:04
- “Throw it on your lips without liner if you just want to enhance your lip color a bit, have some hydration, and have some shine”16:02–16:07
- “It's not a long lasting color, so you do need to reapply it throughout the day”16:11–16:15
- “I just love it. It's just one of those easy things that you can put on without needing a mirror, without needing to put a lip liner on and really shape the lips so good”16:15–16:17
- Source: Best Drugstore Makeup Right Now (New & Affordable Favorites) - May 5, 2026
e.l.f. Cosmetics
See Reviews of These Products
Glow Reviver Slipstick"This is like one of those balmy sheer lipsticks. You can build it up to get a little color."$10
O Face Satin Lipstick"This formula feels high-end."$9.00
Monochromatic Multi Stick"The product itself has a cream consistency or texture but once you blend it into your skin it becomes powdery."$8.00Browse More
- “These are really, really pretty”34:42–34:44
- “I like these because they're very comfortable, super shiny, just like easy to apply”34:43–34:50
- “If you like the idea of like an all-in-one formula, something shiny, balm-like, not sticky, that you can sheer out or build up, these are great”35:37–35:43
- “They have beautiful colors to choose from”35:46–35:49
- Source: Best drugstore makeup launches of 2026 so far - May 25, 2026
- “It is, in my opinion, perfectly pigmented for a sheer lipstick. Like it just adds a really nice wash of color”27:54–28:00
- “I like how the case is magnetic, too”28:03–28:06
- “The texture's really nice. It's really smooth, really buttery”28:06–28:10
- “This is such a great formula. It's very moisturizing. The color is pigmented enough for it to show up. You can build it up. You can sheer it out. I really like this as like a summertime sheer color”
- “I also recommend this if you're looking for a sheer-ish lipstick”36:11–36:16
- Source: New(ish) Makeup On Fair Skin - May 30, 2026
- “To be honest, I've only used them a couple of times and I know that I liked them but since they're relatively new and the colors are super cute, I'm going to keep them and get more familiar with the formula”3:36–3:39
- “I think these colors will be perfect for the summer time and I'm excited to use them”3:47–3:51
- Source: Drugstore lip product declutter with swatches and reviews - May 22, 2026
- “I like the magnetic closure. I like kind of the weight of the tube”2:52–2:56
- “They transfer down really nicely”2:56–3:00
- “They do show some immediate shine”2:59–3:01
- “They’re not going to be in it for the long haul staying power-wise, but that’s something I expect more out of a lip liner and less out of a product like this”3:00–3:04
- “I think it’s a quality product, a luxurious feeling product”3:36–3:42
- “I think so many people would love Rose Latte as an everyday kind of slightly deepened nude dusty rose”3:22–3:27
- “These are more like moisturizing, easy throw them on. They’re not here for a long time, but they’re here for a good time type of products”3:53–3:57
- Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
- “I'm very impressed with this new thing from e.l.f. Cosmetics”
- “The way these feel on your lips is so smooth, rich, creamy”
- “Also, I like the smell, too. Really sweet and yummy”
- “But look at the shine. Shine from a stick”
- “Oh, it feels so comfy”
- Source: Elite drugstore makeup GRWM that looks more expensive - May 9, 2026
- “This formula feels high-end”39:11–39:15
- “It looks high-end on the lips”39:14–39:18
- “It is so creamy, so rich, so comfortable”39:16–39:21
- “They are incredibly longwearing”
- “Just so so nice”
- Source: Best drugstore makeup products in every category - Apr 22, 2025
- “I bought the shade Dirty Talk in search of a Charlotte Tilbury Pillow Talk dupe”7:54–8:01
- “Everything about these lipsticks felt like a high-end lipstick that you might find at a Sephora, minus the Elf branding on the side”8:04–8:07
- “The formula is pigmented, smooth, and very comfortable on the lips, and the magnetic packaging elevates the experience of using them”8:11–8:16
- “The only con that I can think of is that finding a shade that works for you might be a bit tricky, since testers aren't really a thing anymore at the drugstore”8:20–8:24
- Source: Drugstore lip product declutter with swatches and reviews - May 22, 2026
- “These are really high-quality lipsticks”11:29–11:35
- Source: New and viral e.l.f. cosmetics drops review - Jun 29, 2026
- “The product itself has a cream consistency or texture but once you blend it into your skin it becomes powdery”20:21–20:24
- “It is a lightweight cream but feels more oily and slippery as it blends into the skin”20:28–20:31
- “When blending with fingers it feels more glittery on top of the pigment making it feel like way it gives a subtle pink sheer color with one swipe adding more shine than color”20:33–20:37
- “To get better coverage I try a second layer but it left too much product on my skin be careful when applying”20:45–20:47
- “If you're looking for a blush that has a sheer matte finish that gives you a more shimmery look you will probably like this product”21:16–21:18
- “It stays pretty well onto the skin so I think this will be idea for people with dry or combination skin”21:23–21:27
- “Considering the really affordable price $5 I will give four out of five”
- Source: Best & worst drugstore blushes for different skin types - Sep 29, 2024
Brand note
e.l.f. Cosmetics is the drugstore brand that keeps showing up in creators' routines as a reliable, affordable alternative to high-end staples — especially in complexion and eye products. The Lash XTNDR Tubing Mascara is the clearest hero here: it's a legit tubing formula that won't smudge or run, removes easily, and has a brush that's easy to control, making it a go-to for lower lashes or watery eyes. The trade-off is that some products, like the Camo Liquid Bronzer, are highly pigmented and require a careful hand to avoid overwhelming the face.
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