e.l.f. Cosmetics

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4.9Camo Liquid Blush
4.9Variant: Peach PerfectCamo Liquid Blush
  • “I do think that the e.l.f. Cosmetics liquid camo blushes are maybe the best liquid blushes at the drugstore”7:09–7:21
  • “There aren't a lot of liquid blushes that are going to give you that finish and that blend”7:18–7:25
  • “The fact that this just blended on its own like this”7:35–7:44
  • “My cheeks, they just have this blur. There's like this really soft freshness to this blush and it stays in place where you put it”7:42–7:48
  • “Really difficult to find that at the drugstore”7:50–7:58
  • “I still do think that these are the best”
  • “If there is one drugstore liquid blush that I think formulation wise is really excellent, it is the e.l.f. Cosmetics”8:19–8:23
  • Source: Not all cheap makeup is worth it...here's what actually is - May 2, 2026
4.9Variant: Bronze BombCamo Liquid Blush
4.2Variant: Suave MauveCamo Liquid Blush
4.2Variant: Dusty RoseCamo Liquid Blush
  • “Look at that really easy pretty blend that looks nice. It's pretty color”9:01–9:15
  • “It's giving a really nice flush. I think it looks good”9:52–9:58
  • “I don't think it's as pigmented as like the Rare Beauty blushes, which is good because those can sometimes be hard to work with. This is nice because you can just touch the D foot to your face three little dots, then blend it in, and you've got a nice amount of blush that lasts all day”
  • “You can see that blush is still on there. It's still showing and it gives like that little lip from within glow”23:28–23:34
  • Source: Testing new drugstore makeup 2025: Elf, L'Oreal, NYX & more - Feb 7, 2025
Variant: Peach PerfectCamo Liquid Blush
Variant: Suave MauveCamo Liquid Blush
  • “I gave myself just a small bit because a very little goes a long way”4:22–4:28
  • “I blended it in. I got a good look”4:28–4:31
  • “I know I’m going to have good staying power with this”4:30–4:34
  • “These do wear well”4:31–4:33
  • “You better not go too far with this or you’re going to have way too much on your cheeks”4:42–4:47
  • “For me personally, I think the most outstanding thing e.l.f. Cosmetics’s got going on from like a liquid blush perspective are the tints. I adore these. I wear them all the time, lip and cheek”4:49–4:54
  • “e.l.f. Cosmetics is doing a good job with it”5:18–5:23
  • “This product, I think loads of brands are doing these. It’s not like you absolutely have to look for e.l.f. Cosmetics to this product and for it to be good”5:03–5:09
  • Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
4.8Sheer For It Blush Tint
  • “I love this product from e.l.f. Cosmetics these little sheer for it blush tints”13:56–14:04
  • “They are water weight, but they are staining”14:16–14:21
  • “They're a sheer stain. They're buildable”14:19–14:23
  • “The thing about using a stain is they're weightless”14:32–14:36
  • “Something I really like about them and I prefer over Benefits, we've got a doe foot applicator and then we've got this kind of funnel design in here so you don't have a lot of mess around the top of your product”14:50–14:54
  • “I just love the format. I love the price. I love what they do”
  • “I like the multitasking nature of them as well”19:02–19:06
  • Source: Makeup haul under $10 at Walmart - Jun 6, 2026
4.8Variant: Left on RedSheer For It Blush Tint
  • “I love these. This has been a product that ever since it came out I have been using with consistency and I've been using really several of the different shades”
  • “I love these as part of lip combos. They're great on the cheeks as well”
  • “I love the rosy glow that I get with this”
  • “If you're a person who wants color on your lips, but you absolutely don't want to feel anything, you got to try one of these stains”
  • Source: Elite drugstore makeup GRWM that looks more expensive - May 9, 2026
4.8Variant: Left on RedSheer For It Blush Tint
4.8Variant: Plums UpSheer For It Blush Tint
3.5Sheer For It Blush Tint
  • “These do not smell or taste like anything”11:13–11:23
  • “I would describe the texture as a very thin, watery serum that has a bit of a learning curve if you are using it as a blush”11:20–11:25
  • “When I first tried this out, I used the application technique that they showed on their website where they do like one dot at a time spaced out and then blending that out with a brush. But doing that on top of foundation was a patchy mess for me”11:26–11:29
  • “I tried this again by adding more product in one central area and blending that out first before adding product to the rest of my cheek where I want to add even more color. And that worked way better”11:45–11:49
  • “If I blend a little bit too much, it starts to go patchy and break down the foundation that I have underneath it”
  • “I would consider this to be sheer with a natural finish”12:13–12:18
  • “I do feel like the color held up well on my cheeks”12:21–12:25
  • “As a lip stain, unlike Benitin, I don't have issues applying this and making the pigment look even”12:45–12:49
  • Source: I tried 22 overhyped new drugstore beauty launches... save your money - Aug 17, 2025
4.8Variant: Pink on ItSoft Glam Cream Blush Stick
  • “I think it just goes on so smoothly this way. It really gives you like an airbrushed finish. It's just gorgeous”26:19–26:25
  • “These also have a medium level of pigmentation. So, they're a little bit more buildable if you want more color payoff, but they're not super sheer either”
  • “I think these are absolutely worth getting. I think they really nailed the formula”
  • “Definitely a win for e.l.f. Cosmetics. These are really just perfection”27:21–27:25
  • Source: Ranking new drugstore makeup: hits, misses & surprises - Jun 13, 2026
4.7Variant: CinnamoodSoft Glam Cream Blush
Variant: Pink on ItSoft Glam Cream Blush
4.9Powder Blush Palette
3.5Variant: Sparkling RoseMonochromatic Multi Stick
  • “The product itself has a cream consistency or texture but once you blend it into your skin it becomes powdery”20:21–20:24
  • “It is a lightweight cream but feels more oily and slippery as it blends into the skin”20:28–20:31
  • “When blending with fingers it feels more glittery on top of the pigment making it feel like way it gives a subtle pink sheer color with one swipe adding more shine than color”20:33–20:37
  • “To get better coverage I try a second layer but it left too much product on my skin be careful when applying”20:45–20:47
  • “If you're looking for a blush that has a sheer matte finish that gives you a more shimmery look you will probably like this product”21:16–21:18
  • “It stays pretty well onto the skin so I think this will be idea for people with dry or combination skin”21:23–21:27
  • “Considering the really affordable price $5 I will give four out of five”
  • Source: Best & worst drugstore blushes for different skin types - Sep 29, 2024
3.5Variant: BermudaLuminous Putty Blush
  • “The formula is a bit creamy but once you blend it into your skin it becomes a like a powder finish like satin matte”18:36–18:38
  • “When blending with my fingers it was easy and smooth without any patchiness”18:51–18:53
  • “Although the color was very sheer with just one layer, it has like to medium pigment density, require multiple layers to reach medium coverage”18:56–18:58
  • “This product has a nice creamy, not too creamy but decent amount of creamy consistency. Blends pretty well”18:21–18:23
  • “I personally don't like this shimmery sheen glow when it comes to cream blush. I just want it to be just no shimmer, just only color, so this is just my personal preference”19:47–19:49
  • “Compared to the price itself, it has very decent quality, so I will give four out of five”
  • Source: Best & worst drugstore blushes for different skin types - Sep 29, 2024
3.5Variant: Rosé You SlayHalo Glow Blush Beauty Wand
  • “Just from the bottle, the Elf one looks like a beautiful color”5:05–5:10
  • “Wow. It has a very similar color to the Charlotte Tilbury one”5:19–5:27
  • “It is kind of staying exactly where I placed it. I can sort of see the dots. Like, the product stays exactly where you placed it. It's kind of difficult to blend out”5:28–5:34
  • “If I were to apply it how I normally do onto the back of my hand, get an even application on the blush, and then put it to the top of my cheek, I think I would be very happy with this, and I would not have a problem”5:47–5:54
  • “On the face, if I didn't tell you, I don't think you would be able to notice a difference”6:19–6:23
  • Source: Luxury vs Drugstore Makeup Comparison - May 24, 2026
4.6Variant: Bright PinkBlush

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