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e.l.f. Cosmetics

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@andreamatillano reviewing e.l.f. Cosmetics Camo Liquid Blush at 18:34 in a YouTube Shorts videoCamo Liquid Blush"This is holy grail status for me."$8@emilynoel83 reviewing e.l.f. Cosmetics Sheer for It Blush Lip & Cheek Tints at 14:16 in a YouTube Shorts videoSheer For It Blush Tint"I love this product from e.l.f. Cosmetics these little sheer for it blush tints."$6.00@emilynoel83 reviewing e.l.f. Cosmetics Soft Glam Cream Blush at 03:59 in a YouTube Shorts videoSoft Glam Cream Blush"I think it just goes on so smoothly this way. It really gives you like an airbrushed finish. It's just gorgeous."$7@emilynoel83 reviewing e.l.f. Cosmetics Putty Blush at 02:23 in a YouTube Shorts videoLuminous Putty Blush"It's perfect for the tone that I'm talking about here."$7@lisajmakeup reviewing e.l.f. Cosmetics Halo Glow Blush Beauty Wand at 12:34 in a YouTube Shorts videoHalo Glow Blush Beauty Wand"I love this product."$8.00@morganturnermakeup reviewing e.l.f. Cosmetics Primer-Infused Matte Blush at 08:06 in a YouTube Shorts videoPrimer-Infused Matte Blush"This is one of my favorites from them."$8.00@moorebeautifully reviewing e.l.f. Cosmetics Powder Blush Palette at 25:37 in a YouTube Shorts videoPowder Blush Palette"That is one of my top blush formulas again in my whole entire collection. And I feel like it's like my little secret that I absolutely love."$10@haleykimaking reviewing e.l.f. Cosmetics Monochromatic Multi Stick at 20:28 in a YouTube Shorts videoMonochromatic Multi Stick"The product itself has a cream consistency or texture but once you blend it into your skin it becomes powdery."$8.00

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Camo Liquid Blush
5Variant: Peach PerfectCamo Liquid Blush
Marlena StellMarlena Stell1.6M subscribers
5Variant: Peach PerfectCamo Liquid Blush
Marlena StellMarlena Stell1.6M subscribers
4.9Camo Liquid Blush
Andréa MatillanoAndréa Matillano362K subscribers
4.9Variant: Peach PerfectCamo Liquid Blush
  • “I do think that the e.l.f. Cosmetics liquid camo blushes are maybe the best liquid blushes at the drugstore”7:09–7:21
  • “There aren't a lot of liquid blushes that are going to give you that finish and that blend”7:18–7:25
  • “The fact that this just blended on its own like this”7:35–7:44
  • “My cheeks, they just have this blur. There's like this really soft freshness to this blush and it stays in place where you put it”7:42–7:48
  • “Really difficult to find that at the drugstore”7:50–7:58
  • “I still do think that these are the best”
  • “If there is one drugstore liquid blush that I think formulation wise is really excellent, it is the e.l.f. Cosmetics”8:19–8:23
  • Source: Not all cheap makeup is worth it...here's what actually is - May 2, 2026
Amanda ZAmanda Z128K subscribers
4.9Variant: Bronze BombCamo Liquid Blush
Amanda ZAmanda Z128K subscribers
4.2Variant: Suave MauveCamo Liquid Blush
  • “I gave myself just a small bit because a very little goes a long way”4:22–4:28
  • “I blended it in. I got a good look”4:28–4:31
  • “I know I’m going to have good staying power with this”4:30–4:34
  • “These do wear well”4:31–4:33
  • “You better not go too far with this or you’re going to have way too much on your cheeks”4:42–4:47
  • “For me personally, I think the most outstanding thing e.l.f. Cosmetics’s got going on from like a liquid blush perspective are the tints. I adore these. I wear them all the time, lip and cheek”4:49–4:54
  • “e.l.f. Cosmetics is doing a good job with it”5:18–5:23
  • “This product, I think loads of brands are doing these. It’s not like you absolutely have to look for e.l.f. Cosmetics to this product and for it to be good”5:03–5:09
  • Source: Best-selling elf makeup at Ulta - but is it really the best? - May 26, 2026
Emily NoelEmily Noel980K subscribers
4.2Variant: Suave MauveCamo Liquid Blush
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
4.2Variant: Dusty RoseCamo Liquid Blush
  • “Look at that really easy pretty blend that looks nice. It's pretty color”9:01–9:15
  • “It's giving a really nice flush. I think it looks good”9:52–9:58
  • “I don't think it's as pigmented as like the Rare Beauty blushes, which is good because those can sometimes be hard to work with. This is nice because you can just touch the D foot to your face three little dots, then blend it in, and you've got a nice amount of blush that lasts all day”
  • “You can see that blush is still on there. It's still showing and it gives like that little lip from within glow”23:28–23:34
  • Source: Testing new drugstore makeup 2025: Elf, L'Oreal, NYX & more - Feb 7, 2025
HotandFlashyHotandFlashy1.2M subscribers
3.5Variant: Bold-Faced Lilac, Peach Perfect (mixed)Camo Liquid Blush
Angie KimAngie Kim5.2K subscribers
mentionsVariant: Suave MauveCamo Liquid Blush
Glam Girl GabiGlam Girl Gabi748K subscribers
Sheer For It Blush Tint
4.8Sheer For It Blush Tint
  • “I love this product from e.l.f. Cosmetics these little sheer for it blush tints”13:56–14:04
  • “They are water weight, but they are staining”14:16–14:21
  • “They're a sheer stain. They're buildable”14:19–14:23
  • “The thing about using a stain is they're weightless”14:32–14:36
  • “Something I really like about them and I prefer over Benefits, we've got a doe foot applicator and then we've got this kind of funnel design in here so you don't have a lot of mess around the top of your product”14:50–14:54
  • “I just love the format. I love the price. I love what they do”
  • “I like the multitasking nature of them as well”19:02–19:06
  • Source: Makeup haul under $10 at Walmart - Jun 6, 2026
Emily NoelEmily Noel980K subscribers
4.8Variant: Left on RedSheer For It Blush Tint
  • “I love these. This has been a product that ever since it came out I have been using with consistency and I've been using really several of the different shades”
  • “I love these as part of lip combos. They're great on the cheeks as well”
  • “I love the rosy glow that I get with this”
  • “If you're a person who wants color on your lips, but you absolutely don't want to feel anything, you got to try one of these stains”
  • Source: Elite drugstore makeup GRWM that looks more expensive - May 9, 2026
Emily NoelEmily Noel980K subscribers
4.8Variant: Left on RedSheer For It Blush Tint
Emily NoelEmily Noel980K subscribers
4.8Variant: Plums UpSheer For It Blush Tint
Emily NoelEmily Noel980K subscribers
3.5Sheer For It Blush Tint
Glam Girl GabiGlam Girl Gabi748K subscribers
3.5Sheer For It Blush Tint
  • “These do not smell or taste like anything”11:13–11:23
  • “I would describe the texture as a very thin, watery serum that has a bit of a learning curve if you are using it as a blush”11:20–11:25
  • “When I first tried this out, I used the application technique that they showed on their website where they do like one dot at a time spaced out and then blending that out with a brush. But doing that on top of foundation was a patchy mess for me”11:26–11:29
  • “I tried this again by adding more product in one central area and blending that out first before adding product to the rest of my cheek where I want to add even more color. And that worked way better”11:45–11:49
  • “If I blend a little bit too much, it starts to go patchy and break down the foundation that I have underneath it”
  • “I would consider this to be sheer with a natural finish”12:13–12:18
  • “I do feel like the color held up well on my cheeks”12:21–12:25
  • “As a lip stain, unlike Benitin, I don't have issues applying this and making the pigment look even”12:45–12:49
  • Source: I tried 22 overhyped new drugstore beauty launches... save your money - Aug 17, 2025
Abbey YungAbbey Yung840K subscribers
Soft Glam Cream Blush
4.8Variant: Pink on ItSoft Glam Cream Blush
  • “I think it just goes on so smoothly this way. It really gives you like an airbrushed finish. It's just gorgeous”26:19–26:25
  • “These also have a medium level of pigmentation. So, they're a little bit more buildable if you want more color payoff, but they're not super sheer either”
  • “I think these are absolutely worth getting. I think they really nailed the formula”
  • “Definitely a win for e.l.f. Cosmetics. These are really just perfection”27:21–27:25
  • Source: Ranking new drugstore makeup: hits, misses & surprises - Jun 13, 2026
Jen PhelpsJen Phelps227K subscribers
4.5Variant: CinnamoodSoft Glam Cream Blush
Emily NoelEmily Noel980K subscribers
4.5Variant: CinnamoodSoft Glam Cream Blush
  • “This tone really got me thinking about other options”0:15–0:22
  • “Cinnamude is really good”0:59–1:02
  • “I like the texture e.l.f. Cosmetics is working with in these little sticks”1:01–1:08
  • “They don't feel ultra juicy as they cross the cheeks. But when you go to blend it in, you almost feel just a little I wouldn't say a full cream to powder shift, but just a little bit of that feeling of lightness across the skin when you go to blend it where it's just no struggle”1:11–1:18
  • “If you were going to apply a blush this deep that leaves that kind of darkness on your cheek, you need it to be easily blendable for that to work”1:26–1:33
  • “That one I feel is very user friendly”1:42–1:49
  • Source: Toasty blush round-up: all my faves - Jun 18, 2026
Emily NoelEmily Noel980K subscribers
4.2Variant: CinnamoodSoft Glam Cream Blush
  • “They are quite glowy and really beautiful”11:24–11:29
  • “This is a warm terracotta brown, and it makes for like that sun-burny, brownie, bronzy blush color. Very pretty”
  • “The Elf ones, I would I would say they're like a little more pigmented. me, I need to go in with less product, especially with a color like this, cuz it can get a little too brownie, a little too bronzy on me”11:55–11:59
  • “Do you see how pretty that is though? It's like a bronzy blush”12:14–12:17
  • Source: Viral drugstore makeup tested - Jul 26, 2026
Laura LeeLaura Lee4.6M subscribers
4Variant: Pink on ItSoft Glam Cream Blush
Leah JanaeLeah Janae160K subscribers
Luminous Putty Blush
4.5Variant: BaliLuminous Putty Blush
  • “It's perfect for the tone that I'm talking about here”2:21–2:26
  • “See that toastiness? It's like bronze and some warmth. It's like somebody dumped terracotta, bronzy brown, and dusty rose into a pot and just stirred it up”2:23–2:27
  • “These really have that easy kind of cream to powder blendability on the top of the cheeks”2:32–2:41
  • “They can shear out even more than you expect”2:42–2:47
  • “I think that's a wonderful standalone color”2:52–2:58
  • “All of these shades that I have, the creams definitely have that standalone intensity. You don't need to top them with a powder”2:56–2:59
  • Source: Toasty blush round-up: all my faves - Jun 18, 2026
Emily NoelEmily Noel980K subscribers
3.5Variant: Heat CheckLuminous Putty Blush
Glam Girl GabiGlam Girl Gabi748K subscribers
3.5Variant: BermudaLuminous Putty Blush
  • “The formula is a bit creamy but once you blend it into your skin it becomes a like a powder finish like satin matte”18:36–18:38
  • “When blending with my fingers it was easy and smooth without any patchiness”18:51–18:53
  • “Although the color was very sheer with just one layer, it has like to medium pigment density, require multiple layers to reach medium coverage”18:56–18:58
  • “This product has a nice creamy, not too creamy but decent amount of creamy consistency. Blends pretty well”18:21–18:23
  • “I personally don't like this shimmery sheen glow when it comes to cream blush. I just want it to be just no shimmer, just only color, so this is just my personal preference”19:47–19:49
  • “Compared to the price itself, it has very decent quality, so I will give four out of five”
  • Source: Best & worst drugstore blushes for different skin types - Sep 29, 2024
Haley KimHaley Kim1.4M subscribers
Halo Glow Blush Beauty Wand
4.8Variant: Rosé You SlayHalo Glow Blush Beauty Wand
Lisa JLisa J369K subscribers · Sponsored
3.5Variant: Rosé You SlayHalo Glow Blush Beauty Wand
  • “Just from the bottle, the Elf one looks like a beautiful color”5:05–5:10
  • “Wow. It has a very similar color to the Charlotte Tilbury one”5:19–5:27
  • “It is kind of staying exactly where I placed it. I can sort of see the dots. Like, the product stays exactly where you placed it. It's kind of difficult to blend out”5:28–5:34
  • “If I were to apply it how I normally do onto the back of my hand, get an even application on the blush, and then put it to the top of my cheek, I think I would be very happy with this, and I would not have a problem”5:47–5:54
  • “On the face, if I didn't tell you, I don't think you would be able to notice a difference”6:19–6:23
  • Source: Luxury vs Drugstore Makeup Comparison - May 24, 2026
Sierra RoseSierra Rose431 subscribers
Primer-Infused Matte Blush
Powder Blush Palette
4.9Powder Blush Palette
Sophie 🎀Sophie 🎀1.9K subscribers
Monochromatic Multi Stick
3.5Variant: Sparkling RoseMonochromatic Multi Stick
  • “The product itself has a cream consistency or texture but once you blend it into your skin it becomes powdery”20:21–20:24
  • “It is a lightweight cream but feels more oily and slippery as it blends into the skin”20:28–20:31
  • “When blending with fingers it feels more glittery on top of the pigment making it feel like way it gives a subtle pink sheer color with one swipe adding more shine than color”20:33–20:37
  • “To get better coverage I try a second layer but it left too much product on my skin be careful when applying”20:45–20:47
  • “If you're looking for a blush that has a sheer matte finish that gives you a more shimmery look you will probably like this product”21:16–21:18
  • “It stays pretty well onto the skin so I think this will be idea for people with dry or combination skin”21:23–21:27
  • “Considering the really affordable price $5 I will give four out of five”
  • Source: Best & worst drugstore blushes for different skin types - Sep 29, 2024
Haley KimHaley Kim1.4M subscribers
Brand note

e.l.f. Cosmetics is the drugstore brand that keeps showing up in creators' routines as a reliable, affordable alternative to high-end staples — especially in complexion and eye products. The Lash XTNDR Tubing Mascara is the clearest hero here: it's a legit tubing formula that won't smudge or run, removes easily, and has a brush that's easy to control, making it a go-to for lower lashes or watery eyes. The trade-off is that some products, like the Camo Liquid Bronzer, are highly pigmented and require a careful hand to avoid overwhelming the face.

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