e.l.f. Cosmetics

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4.5Contour Palette
4.2Contour Palette
  • “This is a multitasker. Without having a ton of products on hand, they have something here that can really be adjusted to be the type of product a person needs it to be”8:35–8:39
  • “You got lighter tone, deeper tone. You've got the ability to mix”8:44–8:48
  • “These powders are very soft. They're very pigmented. If you haven't tried them before, it doesn't take a lot. You don't need to be scrubbing your brush in there”9:12–9:16
  • “A classic product, a nice product, something that could also become eye shadow for you in a pinch if you were trying to really minimize purchases”11:43–11:48
  • Source: Best makeup you can buy at Dollar General - Feb 28, 2026
Brand note

e.l.f. Cosmetics is the drugstore brand that keeps showing up in creators' routines as a reliable, affordable alternative to high-end staples — especially in complexion and eye products. The Lash XTNDR Tubing Mascara is the clearest hero here: it's a legit tubing formula that won't smudge or run, removes easily, and has a brush that's easy to control, making it a go-to for lower lashes or watery eyes. The trade-off is that some products, like the Camo Liquid Bronzer, are highly pigmented and require a careful hand to avoid overwhelming the face.

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