- “This eyeshadow primer is great if you have textured eyelids or if you like really want to layer a lot of shadow on top because it's very thin”14:19–14:24
- “It's a nice thin formula, so you can really shear it out”14:27–14:33
- Source: Affordable summer makeup that looks expensive - Jul 6, 2026
e.l.f. Cosmetics
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- “I think they're both good options. Just another product in the makeup routine where you definitely can get a really good result without paying high-end money for it”
- “I do enjoy using the Doe Foot. Something about that just makes it feel really quick and easy”
- Source: Elite drugstore makeup GRWM that looks more expensive - May 9, 2026
- “I primed my eyelids with e.l.f. Cosmetics eyeshadow primer”5:17–5:21
- Source: Toasty blush round-up: all my faves - Jun 18, 2026
- “I just like having a little doe foot”
- Source: All drugstore wedding guest makeup look - Jun 16, 2026
- “I've got the E.L.F. Lock It Down Eye Primer”9:21–9:24
- Source: Glowy not sticky coverage faves and how I apply them - Apr 14, 2026
- “I actually have used this before and I love it”17:41–17:45
- “It's so pretty”
- Source: Best new drugstore makeup finds 2026 - Jan 11, 2026
Brand note
e.l.f. Cosmetics is the drugstore brand that keeps showing up in creators' routines as a reliable, affordable alternative to high-end staples — especially in complexion and eye products. The Lash XTNDR Tubing Mascara is the clearest hero here: it's a legit tubing formula that won't smudge or run, removes easily, and has a brush that's easy to control, making it a go-to for lower lashes or watery eyes. The trade-off is that some products, like the Camo Liquid Bronzer, are highly pigmented and require a careful hand to avoid overwhelming the face.
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